The Various Advantages of Television Advertising

RSS Author RSS     Views:N/A
Bookmark and Share         
Every day, we see so many advertisements being aired on Television. The moment we are back from work, the first thing most of us do is watch TV. It is amazing to look at the level of creativity and hard work that is invested to produce a single commercial that hardly features for a few seconds in between a sitcom. However looking at the effects it has in the minds of consumers, it seems that it is worth taking the risk. So what are the advantages of advertisements on the whole? The fact remains that there are a couple of television channels that are so well known that they have a global reach.
Commercials can be aired through various means. You can post advertisements through newspaper and even through radio. However the problem with posting an advertisement in the newspaper is that you will not be able to create any powerful impact in the minds of the reader. All that is possible is sticking a few pictures and typing captions. Why do we read newspapers? The primary reason is to get information of what is happening around us. In this process, we overlook the advertisements that are printed. That is one of the primary reasons why it appeals to fewer customers than the number of those who view Televisions.

There are several other options. You could air a commercial even on a radio. Do you think it would have the same impact on the mind of a consumer as in the case of a television? The answer is negative because even if a commercial is aired on a radio, it would only be able to give the sound effects and no visual impacts can be created. So, radio cannot be called as a powerful means of advertising. Television is the only means by which sound, picture and words all can be incorporated through a single medium.
One good thing about Television commercials is that they can be shot around different parts of the globe. So it is possible to easily grab the attention of audience because you will be able to take them to places they might have never visited before. This will help them to get convinced more easily. When a consumer is able to visualize and hear about the details of the product at the same time. It creates a powerful impact on the customer and he will be intrigued to know more about the product.

The psychological impact of a commercial on Television is unbelievable. It has the power to make a person purchase a product. Now thatís what is called as motivation. It should be able to create the spark in the mind of a customer to buy. Thatís the purpose of an advertisement. Isnít it? Television is the right means to let the world know that you have a wonderful product that is worth purchasing. The good thing about airing commercials on television is that you can suit different types of audience. Children can be convinced to buy toys for instance.
Numerous advertisements for deals such as Time Warner Cable Offers are advertised through various means. One might ask that Internet is dominating every other industry these days. So where is the need for a commercial to be aired on television? The answer is very simple. Even though there are so many means to advertise, it has to be agreed without any doubt that there is no other powerful means of media other than the television. It is the supreme ruling power. There may be a lot of users who browse a lot and spend time for online shopping and may even read and see a lot of online advertisements. However nothing is going to change the impact of airing a commercial on a

Robin Mackenzie is a freelance author and an active blogger who has a keen eye for advertising. She has written a great deal on such topics. A lot of service providers with good deals such as Click herecapture her interest.

Report this article

Bookmark and Share

Ask a Question about this Article