With how much money children play?

Total plush toys market is equal to one hundred milliards US dollars. Traditionally 40-45 percent belongs to both Americas (mostly for USA), 29-30 percent to Asia/Oceania, just 1 - to Africa, and 25-30 of world toys belongs to European children.
West European parents spend about 35 - 40 milliards dollars. Eastern part spends about two milliards dollars annual.
Market of children's entertainment development is defined by 2 important tendencies: demand's growth on electronics and demographic position inside of the exact country.
The number of transactions with the wholesale toys through b2b electronic marketplace is growing fast.
What does a child want?
taking into account the researching results, toy dolls and plush animals have the greatest popularity among children, i.E. Retailers (little less than a half from the overall turnover), the designers have 20 persent of the market volume, 20 percent belongs to video games and approximately one tenth for board games + puzzle and "high-tech" toys (such as railways) each.
The companies, making toys, think that PC games and toys, working on the batteries, will grow much faster than others. On the second place of sales growth will be developing toys and games and toys for babies, because of information technologies and world tendencies of a fast children's growing, known as KGOY (Kids Growing Older Younger) in the toy's industry. This fact forces manufacturers to launch more complicated technological products. New young generation, called "Digi-Kids", grow up in the world of electronics, mass media with Internet access since birth.
The target audience is 0-7 years old children. Parents who have a child from baby to 6 years old are the most active buyers. 13-15 years old schoolboys and school girls are more interested in new mobile phone models.
Who makes toys?
Today "Earning money on children" is a high profitable and fast developing business.
It is no wonder, about 50 percent of toy's market are made by Chinese companies.
Demand for "made in China" products falls. The reason is the stereotype which has developed by years that "made in China" label has bad quality and even unsafe toys that contain harmful polymers. Besides, the parents caring about child's health do not look at retails with production from South Eastern Asia.
The most expensive toys are the toys, made in Western Europe. Here we talk mostly about toys for premium class.
East European manufacturers are well-known on "home" and on the neighbors' markets.
Russian bears vs Chinese toys.
For Russian, CIS' and East European manufacturers financial crisis may even help to increase incomes from sales and achieve turnover growth.
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