Wikitude builds “AR” Lonely Planet Compass Guides for Android

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Lonely Planet travel information available on your live feed camera phone.

The Austrian start-up company Mobilizy (, best known for its augmented reality (AR) browser Wikitude, builds AR powered Compass City Guide apps for Lonely Planet. Inside of these Compass Travel Guides for Android smartphones, places of interests such as restaurants, hotels and sights can be viewed by just looking at the live camera feed of your smartphone, thanks to Wikitude's AR technology. The applications are available for 25 popular European, Asian, and North American cities.

"The Lonely Planet Compass City Guides are a great example of how Augmented Reality can enrich our everyday lives. Lonely Planet's commitment to innovative digital products is truly unique and we are obviously very proud of the fact that Lonely Planet appreciates our know how and leading AR technology" says Andy Gstoll, CEO of Wikitude.

"We're extremely excited to launch our first application for Android phones" said Lonely Planet's Travel Editor Tom Hall. "We believe we've created a new way for travellers to access Lonely Planet's unrivalled destination content, from must-see sights to the latest restaurants and bars. As the application can pinpoint your location you can easily find what's close to you and make sure you don't miss a thing."

Lonely Planet's Compass Guides and Phrasebooks are available for $4.99 USD from Android Market (available on all Android powered phones) and will work on all major Android phones back to the very first model, the G1.

About Wikitude
Wikitude is an early pioneer in commercial augmented reality and the creator of the Wikitude World Browser, which is one of the first practical augmented reality (AR) mobile applications available world-wide. Wikitude engages in the research and in-house development of location-based services and augmented reality experiences for smart-phones. Wikitude is one of the leading innovators in developing new methods and applications for data acquisition and exchange in the emerging market of mobile augmented reality.

About Lonely Planet
Lonely Planet is the leading global travel information company. It is renowned for its first-hand approach, up-to-date maps and commitment to providing the best information for travellers. Lonely Planet covers the must-see spots, but also encourages travellers to get off the beaten track and understand more of the nature, culture and environment in each destination. Lonely Planet currently has more than 360 writers, researchers and photographers and produces around 500 trustworthy and inspiring books, innovative downloadable digital guides, an award-winning website, wireless applications and cutting-edge television programmes. Lonely Planet was founded after Tony and Maureen Wheeler left London and hit the road in search of adventure in 1972. They travelled overland across Asia and landed in Australia where, due to incessant questions from would-be travellers, they compiled their journey notes and stapled together their first travel guide, Across Asia on the Cheap.

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Media Contact:
i5comm for Wikitude
Bernhard Lehner
Spengergasse 37-39
1050 Vienna
Phone +43 664 439 86 09

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