Did you know the human mind thinks in pictures? Try it yourself if you don't believe me, think of the phrase right now for example targeted web traffic, what do you think of?
Maybe a picture of the last site you went to with a video on bring in more visitors, or perhaps you see a picture of your empty bank account that you know can only get filled up once you receive a stream of web traffic.
The point of all this is you do not think of a word or phrase as "text" but instead you see an image of your interpretation of that word or phrase in your head.
In many respects the human mind is like a video player than can play videos on demand.
Doesn't it then make sense to produce content that will resonate better with your visitors? Pictures and better still videos do just that.
A picture, or a video is often the first thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a web page containing text and a picture or a video and "watch" where you look yourself.
Entire websites have popped up,hundreds of them in fact dedicated to sharing images and videos and they are some of the most web traffic of any websites on the internet. Why? People absolutely love watching videos and looking at pictures.
Isn't it time you started making a major focus on video for your websites?
Now any video you produce should offer relevant and practical any useful information to the viewer, and should be targeted to their interests and needs. If you just promote yourself, then you are likely to be very disappointed with the outcome. Remember people love watching Channel WIIFM (What's In It For Me) !
A video can be a really powerful word of mouth "vote" because it can give the visitor the "proof" that the product works, as well as demonstrating potentially useful information relating to the product.
Just take a look at TV advertising if you are ever stuck for ideas on video concepts. With the price of advertising on TV, you can bet that the formats of ads are tested and proven winners (guaranteed to "convert" as many of their targeted watchers as possible).
For example, many TV advertisements cover a format like listed below.
1. Identify the problem in the mind of the viewer.
2. "Offer" a fix to their problem.
3. Introduce other people who "love" the product (testimonials).
4. Introduce special price.
5. Introduce scarcity (available for a limited time, etc).
6. Introduce a few bonus items (2 for the price of 1, order in next 15 minutes to get a fantastic bonus, etc).
It is no surprise if you look at the list above to realize that a lot of internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before "buying the One Time Offer". Because you know this information you can not get "sucked in" to the buying process.
I would recommend that if you are trying to "sell" in your video that you cover a similar theme using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.
So the initial part of the video should resonate with your prospect just by seeing it, so a or a snappy picture or something to get to the heart of the problem immediately is a good idea to start.
Once you have their initial Attention you have to move this into genuine Interest. How is your service going to help out your prospect? Will it enhance their life? Remember prospects buy on Benefits (what it's going to do for them) and not Features, so target Benefits here.
Ok, Attention and Benefits are sorted out, it's now the time to move them to want your offerings.. Badly! This is Desire, Make the offer irresistible. Perhaps some extra bonuses, you really want to make it a "no brainer" for them to purchase. An iron clad money back warranty is also wise at this point.
Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your bank balance is not going to increase until you get them to click the purchase button.
Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are attempting to get them to do. Be very specific and tell them exactly what you want them to do. This step can be a huge stumbling block, so make sure you not forget to add this.
Be sure that your promotional video info focuses on the benefits your prospect will receive. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be well on your way to get a fantastic response from your video.
Tim Buchalka bring you a heap of information about
Video Advertising. Why not visit the website today.
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