Who To Host Rugby World Cup In 2011

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In a recent confab, the International Rugby Board or IRB, the governing body behind the Rugby World Cup, has announced that the next two tournaments will be allocated at the same time.

IRB officials said that they will start the process this month wherein member unions will each receive letters of invitation to bid. They also announced that the whole process would probably take a year. The hosts for the 2015 and 2019 Rugby World Cups will be determined and will be announced to the public by July of 2009. New Zealand already secured its spot to host the 2011 World Cup in a bid participated in by Japan.

It is known that since its inception, the Rugby Cup has gained popularity all over the world, not to mention its commercial success. The recently concluded Cup was seen by 4 billion people worldwide with the additional 2.2 million attending the live game. IRB is hoping to ride on the game’s popularity to further develop rugby globally in terms of marketing and revenues. It has generated over £120 million of surplus in 2007 which in turn was reinvested into the game through grants and program funding to improve the games even more. The benefits of hosting the World Cup are also worth noting. In last year’s games, there was a more than $2 billion turnaround in France’s economy. Tourists watched the games in Paris and toured around the city in between games. IRB officials welcome the involvement of governments in future events.


IRB also mentioned that the awarding of hosts for the two World Cups will provide ample time for them to plan ahead and prepare. This will also give them enough time to look for potential commercial partners. While officials believe that the Cup should be held regularly in their core markets for maximum revenue generation, it is also part of their development plans to consider placing the games in strategic but developing markets to achieve overall growth.

Unlike previous bids, this time member unions can bid for both tournaments (or they can choose only one). So it will make way for better opportunities for participating parties. IRB also added that the competitive and transparent process of inviting member unions to bid will be maintained. The IRB Board will handle the process and will make a recommendation to the council as soon as a decision has been made.

The last Cup which was held in Paris last October was won by South Africa. The English squad failed to defend their championship and ended up a runner up. Scouting reports reveal that some of the teams who will participate in 2011 are already starting a training program. On the other hand, the Wallabies will lose ten of its national players to their respective clubs. Coach Robbie Deans reportedly said that exposure to local rugby tournaments will give his boys additional game time away from the national team to prepare them for international games. The Wallabies are currently on a sports camp at manly and will see action at the Tri Nations this July. This is great worldwide news for the rugby community.


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