What Every Search Engine Promotion Strategy Should Comprise Of

What Every Search Engine Promotion Strategy Should Comprise Of

Search Engine Promotion, SEO, Search Engine Optimization, Search Marketing are all very similar terms for the same thing really. Ultimately what you want to do is increase you presence on the internet, get more traffic and make more money.

One thing that every search engine promotion strategy should include is the leverage of Web 2.0 properties.

● Article Marketing
● Video Marketing
● Social Bookmarking
● Press Releases
● Rss Aggregators
● Photo Sharing
● Blogging
● Wiki Sites
● Micro blogging like Twitter
● Forums

And the list goes on and on.

Most of these properties allow you to post quality content about your company's products and services also allowing you to put links pointing back to your website thus building up the popularity of your website.

Video marketing is a big craze right now. Just type in a keyword like "real estate" into Google and see how many videos appear on the first page. The integration of Google "show options" on the top left of the search results page shows you how they are gearing more and more towards web 2.0. You can search in real time, forums, blogs, videos and images for example. This is big and just shows how important Google is seeing these web 2.0 sites. You can search news and press releases as well as blogs.

With Google universal search you will also now see included on the 1st page, options to view blog posts about your keyword, news and videos. Why would they put this on the 1st page? Because this is what they think is most relevant to the public's searches. If they are showing this in there results then why are you not including them in your search engine promotion plan.

Don't just think banner advertising is going to cut your search engine promotion strategy. Include these social sites into your strategy with embedded backlinks and see your website move up the ranks as well as your traffic increase.