Web searches are based on keywords. To help you optimize website traffic, here are over a dozen website optimization tips.
Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site.
Optimize the articles on your web site for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number.
Search engines cannot look into images and videos. A human can read the contents, but the search engine cannot. A beautiful flash-only web site cannot attract anyone to see it.
Optimize each web page for one main page keyword and, if you wish, for at most two secondary keywords. We will mention an exception below.
In choosing keywords, consider the number of searches for the keywords -- more is obviously better. Don't optimize pages for keywords with too few searches. You would be wasting your time optimizing pages for keywords with too few searches.
Consider the number of other pages on the web containing the exact keyword phrase -- more is worse. If your page has too much competition, your page probably will not get past the clutter and onto the first page of Google.
Consider the number of pages optimized for a keyword by including it in the page title, the page URL, and in anchor text of links leading to the page. The more serious competition that exists, the worse.
Look at the pages that show up on page one of search engine results for the keyword. How impressive are they? How many back links do they have? Can you beat them? There are ways to get a modest number of back links yourself, but do not expect to get thousands of back links easily.
If you wish to sell something on the page, consider whether people are searching for the keyword because they want to buy something, or just because they want some information.
Include the main keyword in the page title. Search engines consider that to be important.
Include the main keyword in your domain name, in the page name, or in the name of the directory (aka "folder") in which the page is located.
Include the main keyword in the first and last paragraphs and one or more times throughout the page, but do not include the keywords too many times. You want the page to look like it is authentically devoted to the topic and is not being artificially padded with the keyword. (A common suggestion is that the keyword frequency should be 3%-5%, but more recent suggestions are that semantically-related phrases work fine.)
Include the keywords in H1 and H2 headings and in boldface. These are significant to the human readers, so the search engines will consider them more significant as well.
Include a longer page with a couple of thousand words. Use semantically related phrases throughout. This will give the search engines a good page to send all those semantically-related queries that do not have pages optimized for them. You want to pick up the multitude of infrequent searches all at once.
Keep the page readable to humans. There is no point in attracting searchers just to repulse them.
Include page keywords in the anchor text of links to your own pages, both on your own pages and in external links to your pages. Be sure you provide text links to navigate among your pages, even if your main links are graphical, and include keywords in the alt fields of graphical links. A great way to get back links from other sites is to put articles in article directories. You include back links to your site in their "resource boxes" or "bios."
These website optimization tips, if you follow them, will improve your website traffic.
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