Watching Music Videos Online

Ever get tired of searching for a REAL music video on youtube? I'm sure you have all had the same experiences - you type in the sing title, let's say "Protege Moi" by "Placebo", only to find the top 20 results are all some kind of advertising, home make video or even another lame rick-rolled video.

That is why I was ecstatic to find http://www.lividcast.com. Now I can find the videos I am looking for with one easy search. I also really like the "lights off" feature which dims the rest of your screen and helps you focus on the video you are watching.

I also discovered a new band, "JULIEN-K" on lividcast. Check out their video for a song called "Kick The Bass". I enjoy the ability to discover new music on my own terms and not be force-fed new music.

The art of creative music videos seems to be lost. I remember all the great videos that came out in the 80's and early 90's! It seems every artist was trying to out do the others and an incredible amount of time and money went into creating these works of art. Each video made by Michael Jackson took us into a world of pure fantasy.

I have noticed many Record Companies are now having music videos removed from the internet. They mention copyright issues as the reason why. I was under the impression that these music videos were made as promotion to help sell more compact discs. I thought they wanted these videos to be spread as much as possible in order to garner more attention for the artists. I remember hearing of payola in the music business - payola being paying radio stations money in exchange fro song plays. Music videos should be seen as a commercial for the artist and their product and not something that fans should have to buy as a download or have limited access to.

In this information age I think the music video has become an under-utilized tool. I understand the dire financial situation that many artists find themselves in but I also think they are strayed from the blueprint that has worked for so many years. Give the fans an over the top visual presentation and they will gaitate towards those artists. Why not produce a fantastic music video and have a 30 second commercial lead-in? They need to find news ways to generate income while delivering a product that will grab attention.

I encourage all of you to head over to http://www.lividcast.com and spend a few minutes watching music videos you may have never seen before, discover some new artists and bands and even watch videos that you loved growing up. It's great to see some of the hair styles and fashion styles from years gone by. It's funny to think back and remember the days when we found those styles so cool!