Watch Streaming HD Movies via Netflix

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Netflix subscribers will soon be able to watch streaming movies in jaw dropping HD quality.
Manufacturer of Netflix's set top box player Roku has upgraded the hardware enabling support of the high definition format. The hardware allows Netflix users to stream online movies to their TV set
Roku will roll out the upgraded software to its set top box during the next few weeks for no extra costs. The software will add advanced compression techniques to the $100 TV player. The new update will happen automatically over the internet and will makes streaming HD movies across customers standard broadband connection.
Netflix was the first of the online movie rental providers offering content through Roku's device. More content providers are expected to announce support for the player during 2009.
Roku sells it's player, around the size of a paperback, over the Web. Netflix says it offers 12,000 movies and TV episodes for rent online, including hundreds in HD format.

Netflix is in competition with Blockbuster and Apple for a place in viewers customers living rooms. Apple has Apple TV, that connects via the Internet to the company's iTunes music and video store. Through the device, people can rent movies and TV shows. Blockbuster have their own streaming set top box available also.
The online video and movie market is forecast to be worth $4.5 billion by 2012 from its current value of $1.2 billion. However the analyst company In-Stat also found that over half of US consumers still prefer to buy a physical DVD when it comes to buying TV shows and movies.
As the online market develops and the price drops due to its non physical nature that may all change though.

Away from Internet TV and into the world of Youtube drama and music videos. Warner, the first of the major music labels that agreed a licensing deal with YouTube in 2006 has removed all its music videos from the video sharing giant after protracted negotiations fell apart.
Talks collapsed on Saturday due to Warner wanting a bigger slice of advertising revenue pie that YouTube is making. This will affect thousands of videos featuring Warner's artists such as Red Hot Chili Peppers and rapper TI.

Warner commented:- "We simply cannot accept terms that fail to appropriately and fairly compensate recording artists, songwriters, labels and publishers for the value they provide,"
Warner's believe that its origional deal gave Youtube a legitimacy that in turn led to Google Inc's massive buy out of Youtube for $1.65 billion.

Music companies get a cut of advertising revenue coming from viewers watching their video's plus a pay per play for each video watched. This is usually a tiny amount but with millions of YouTube visitors it was expected to come to a nice sum.
However, the amounts said to have been received by Warner were "staggeringly low".
YouTube had been in long negotiations with Warner on how to split revenue from its content until the collapse on Friday.
"Despite our constant efforts, it isn't always possible to maintain their innovative agreements," YouTube said in a statement on its blog about difficulties of music licensing. "Sometimes, if we can't reach acceptable business terms, we must part ways with successful partners."
YouTube has agreements with many partners and Warner's move could see others expecting higher fees.
YouTube is currently between a rock and a hard place as it attempts to balance out paying reasonable fee's to partners, including TV and movie companies, but also make enough revenue on its massive investment.
A compromise is likely as Warner's videos can be accessed from other places on the net and any revenue in these dark times is better than none.

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