Understanding Features vs. Solutions

There are two factors that will always, separate the successful entrepreneurs from those who struggle. The first is that successful entrepreneurs understand the difference between solutions and features. The second is that they features and take action based on solutions.

So what exactly is the difference between solutions and features? A feature is an important part or distinguishing characteristic of something. A solution is an answer to a problem. In some cases it will be a prominent part or characteristic of something that can solve the problem. Put simply, it is a feature that will provide a solution.

The most important aspect of a feature providing a solution is that the solution must be to an existing problem. When a person makes a purchase or takes an action based on a feature that doesn't solve a pre-existing problem for them, they are wasting resources because they are solving problems that do not exist.

I have OCD. I am the most organized person I know. When I was an entrepreneur just starting out, I was the most organized entrepreneur ever. There were two main reasons for this. The first was that I spent 100% of my time organizing everything. The second was that because I spent all of my time organizing, and no time gathering clients, I never actually did any real work that would mess up my perfectly organized system. My problem was not disorganization. My problem was a lack of clients. Being organized was a feature and a waste of my effort at that point. I should have invested my energy into solving the problem of not having any clients. After that, once I was generating an income, I could solve the problem of disorganization if and when it came up.

Successful entrepreneurs have a specific goal and solve problems on their way toward completing that goal. Anything that doesn't move them toward their specific goal is a waste of time and money.

People on this planet suffer from consumerism. The "new features" seemed very appealing on TV so now they feel compelled to give their hard earned money away. They are spending money to solve problems that they do not have. Money is a limited resource and the more they spend solving problems they don't have, the less they have to spend on solving problems they do have.

Some people suffer from analysis paralysis. This is the difference between overloading yourself with information and actually getting to work. One of the greatest tools for research and the greatest cause of paralysis in our time is the internet. You can find information very fast. The problem is that there is so much information that some people never take action as they attempt to read and digest everything. Successful entrepreneurs research just enough to start taking action and then solve problems as they come up. They know that an entrepreneur can only win the game by actually playing the game (taking action). They know that the game is not won by knowing every feature but by knowing how to find any solution.

Managers know that employees are suckers for features. An employee will ask for a raise (a solution for needing more money) and what will the manger do? The manager will give them a new title. The employee will walk into the office a "supervisor" and walk out a "regional supervisor" with the same pay, a slightly greater workload, and a promise that his next "promotion" will include a pay increase also. The employee just got screwed. And what happens if the employee figures the title game out? Then they play the parking space game. It's all just another feature for the employee that doesn't solve his problem of needing more money. How much did this parking space cost the company? Zero. For the company it's a great solution because it solves the company's problem of quieting the employee without any cost.

Have you ever seen an advertisement from Ferrari talking about more miles per gallon? Nope, and you never will. The entrepreneurs who buy Lamborghinis have money to burn and don't have any issue paying for gas no matter what the cost. They don't even think about this. Fuel efficiency for the rich is a feature as it solves no problem that they have. Successful entrepreneurs tend to ignore features.

Now if you go to the office of a successful entrepreneur who actually owns a street legal space ship, you will notice that all of his decisions are solution based. If you are trying to sell something to the owner of that company, sell solutions, not features. Proposition to solve an existing problem for the company at a reasonable price and you will have a sale. Present him with the idea of a full wet bar to be installed in the break room because "it would be so awesome" and you can expect the idea to be rejected.

Winning this game is done by ignoring some of the comforts (features) and using your resources to solve problems that keep you from your goals. Entrepreneurship is about living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't. And exactly how is that done? I am glad you asked. Click on the below web-link to download my free eBook and start learning now.


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Drawk Kwast is a life coach. His methods are unconventional, and he makes no apologies as he tells you how to dominate the competition at work, attract the most desirable women on the planet, and ultimately achieve a fulfilling life.