Two Way SMS for Efficient Communication

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SMS has become the popular choice of communication nowadays. It is a very convenient and silent mode of communication. You can communicate with others even when you are in the middle of a meeting without disturbing the meeting through two way SMS by keeping your mobile in silent mode. More and more people prefer to receive an SMS to get intimated by something than receiving a phone call. When you get an SMS, until you delete the message from your inbox, it is there and could be used as a reminder. If it is about an appointment that you have, then it is always better to get an SMS than a telephone call. Two way SMS are used widely by the banks. If you want to know the balance in your account, you can get that as an SMS by you sending an SMS. Many businesses are using two way SMS as a great option given to their customers to communicate.

The two-way SMS facility uses short codes of 5-6 digits which makes it easier to remember than remembering the long 10 digits of mobile number. These short codes are used by many reality television programs for voting your opinions or choosing a player. You can even make reservations of anything by sending SMS with these short codes. You can send and receive SMS at the same time if you use two way SMS and that too from the same account. HTTP, SMPP or FTP application programming interfaces are used for sending and receiving messages.

There is a process involved in getting short codes. There is a Common Short Code Administration where businesses should apply to get short codes. There are many advantages of using short codes. Short codes are easier to remember and are common across different networks. It is very reliable and you also have the option of charging the end user by using these codes. The common belief that two way SMS is slow is completely untrue. You get the same speed as you get in one way SMS

Another great advantage of SMS is to be able to send bulk SMS. It is used to send promotional offers in an easy and effective way. SMS gateway server allows you to send bulk SMS to multiple persons at the same time. SMS gateway clears any congestion in the network to be able to send many messages at the same time. This actually helps improve the business greatly. SMS gateway server should be selected with care as an inefficient server will spoil the whole purpose. If the network is congested, bulk SMS are not delivered properly and your promotional message or marketing message will not be received by any of your potential customers. The SMS gateway server also provide technical support if needed. There is different software used by these gateway servers to clear the congestion in the network to be able to deliver multiple messages to multiple contacts at the same time. You can also opt to get a delivery confirmation message, but if you are sending to thousands of people, you may not want that and could also opt to get only message failure notifications.

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