These days, Twitter has become quite popular; it seems that every person has account on Twitter and they use Twitter for unique purposes like as news feed, researching , getting information whereas most brands use Twitter as a marketing and customer service platform. Just like other social media platforms, brand engagement on Twitter is significant if you really wish to get benefit from your investment on social networking platforms.
A recent report has revealed that 69% of the world's top brands are using Twitter for both engagement and broadcast. Since 2011, Twitter usage between the world's leading brands has been gradually rising up to 97% which was 62% just two years back. In 2013, only 63% of brands have several accounts as compared to 2012 where only 35% brands used multiple accounts.
How your brand can create engagement on Twitter?
You should always keep in mind that the use of social media should be related to quality and not the quantity. If you have thousands of followers but they are not relevant to your brand, it is just a waste of your effort. If you are utilizing the twitter effectively, your brand can engage more followers.
Have a look on the different types of engagements which can aid you to achieve better results-
Develop your huge network and adherents:
Twitter is an amazing social media platform for meeting people and creating relationships with them (professional and personal). In order to increase your followers, it is important to follow the right people. If you follow the people who share the similar interest as yours, it will aid you to learn and gain motivation from them. Twitter chats are fun and informative way to find people with the same interests as yours. Joining the chats are also useful but before joining the chat keep in mind that you should join the chat topics, you will be truly fascinated it.
Draw traffic to your website:
People and brands use Twitter platform to share their own contents with their huge network. But to generate better results your content should have the power to build trust of wider audience. When you add links in your content, make sure that they are working properly because poor functioning links irritate the users. Keep in mind that you get only one chance to get someone to click on your shared links. Remember, audience follow you for particular reason so when you are sharing content for your brand on Twitter, your content should sound genuine.
Retweet is the kind of engagement where you re-share a tweet. It can be a quotation or link which is tweeted by someone else. If you are thinking thathow your brand can create engagement on Twitter Twitter, then generating retweet can be the best answer. Actually, retweet makes your tweets visible to wider users and enhance the chances that some tweets will surely re-shared and read by people. When you spend little more time in searching for information which will make your content interesting and helpful, your followers will surely be grateful to you and will retweet you too.
Summary: Twitter is one of the best social networking platforms to create the brand awareness by sharing your tweets. But keep in mind to share your tweets with right people at the right time. You can use analytic tool which is a great way to know which tweets work for your audience. These days, many Twitter tools are available that have built in analytics which can aid you to measure your success. Harvard Business Review revealed that 75% of the companies in the survey are not aware about their most valuable customers. Twitter offers the immediate opportunity to pay attention on the discussions of two hundred million users.