Traffic Exchanges and Online Business Promotion

The first thing to remember when submitting your article to a traffic exchange is that the other people on the exchange are not too interested in your lead page. They may beinterested in getting more inforation from you. However they are really only interested in seeing the timer count down and earning page views for their pages.

Now that being said - traffic exchanges can still be a quite effective resource
if used properly. To use them properly you must do a few things.


Don't just put out an affiliate page. The average affiliate page
has been seen by each surfer 100's if not 1000's of times.
Sometimes a hundred times in the same day if they are an active
surfer. It will work but not very well.

What Is A Splash Page? And Why You Should Use One?

You need to use a splash page. A splash page is a very short quick loading
page that should just be used to create an action. Remember, the
person that is seeing this page is busy trying to earn credits for
their page. They don't want to spend a lot of time reading a large
page of text and will most likely just skip over it. However, you
can get them to sign up for more information or click through to a
long page that they can then read when they are finished earning
their credits if you construct it properly. You can get splash page generators by searching Google.


We see far too many people just enter a generic affiliate page or long sales letter into the traffic exchanges and then just surf away... This approach does not work and the people that use it are often the ones that cry that "traffic exchanges are a waste of time". Nothing could be further from the truth. You just need to use the right tool for the right job.

What you should do is create a fast loading and attention grabbing
splash page to advertise in the exchanges.

The other thing to remember about using traffic exchanges is that
they are very effective for branding you. Programs may come and go
but if you promote you at all times this will have a cumulative
effect. Most people that use traffic exchanges effectively are
always promoting themselves as well as the program that they are
promoting. The more you do this the more effective your campaigns
will be.

Now if you follow those two principles you have a much better
chance of getting your desired response.