Top Reasons to support Charity Publications

Companies are often asked to support or appear in charity publications. Some see this as tax-deductible self-indulgence. Others consider it to be fairly pointless. However, this list has been compiled to highlight the fact that this sort of advertising can be beneficial in many different ways.

1. All publicity is good publicity.
How can people be negative about your business when you are doing something like this?

2. Your business is seen in a positive light.
The feel good factor surrounding a successful charity fundraising campaign will do wonders for your PR.

3. Your clients feel that your profits are being put to good use.
They won't feel that they are just feeding the so-called "fat-cats".

4. Association with a charity may bring extra revenue.
Any charity has dealings with many people - all these people could potentially become new clients for you.

5. The advertising itself may bring in new clients.
That is the point of advertising in the first place!

6. The revenue from the sale of the publication will help the charity much more than the advertising revenue would.
If all the advertisers just donated their money direct to the charity, it would be a decent sum of money. However, the revenue the charity can raise from the sale of the publication is much, much greater.

7. Your staff morale may be improved when they see where the profits are going.
Surely your staff would be more inclined to work that extra 10% if they knew a charity was going to benefit.

8. The simple act of advertising can, in turn, help the people that the charity are helping.
If you were going to advertise anyway, why not do it in a way that helps others?

9. It is tax-deductible.
I'd rather help a charity than the tax-man!

10. It puts a smile on everyone's face!


For more information about charity publications, please visit us at Vardis.