Tips for small businesses in pushing sales and growing business

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When you are small, everything else seems big and intimidating. There is a fear of getting crushed and getting shadowed by the bigger players in the niche. While it is easy to back out, a certain level of motivation help small businesses stay afloat. Small businesses should realize that they have strengths of their own and have to focus on finding alternative methods of accomplishing business goals rather than employing techniques similar to those employed by the big business houses.

You need to use a combination of both "push" and "pull" business strategies to help your business grow from strength to strength. You should "push" sales to increase the number of clients and you should "pull" clients by winning them by your commitment for work. In order to push sales, you should give your services an edge over your competitors. Being a small player, you may not have the kind of infrastructure and history that bigger players have. However, you can offer cost effective services which has the potential to attract a lot of clients, especially in times when everyone is looking at cost cutting. But you surely don't want to run on a loss yourself by offering services at a lesser price. You should first device means to make your services cost effective.


The strength of your services is chiefly based on the work done by your staff. Hence, it is important to reduce the cost on labor. However the employees must be able to produce quality work for client projects. Such a combination of staffing can be achieved through staff augmentation. You can have your staff sourced from a staff augmentation service provider and reduce the cost of production. This practice will help reduce the cost of your service and "push" your service sales. Since it is possible to hire skilled staff through these services, the quality of work will not suffer. This will "push" your service recognition in your niche market and " pull" more clients towards you.


I am a software programmer working in a offshore web development company. Our company provides many cost effective IT services including PHP programming and staff augmentation services.

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