It may sound stupid but there are many people trying to take their business online and don't know anything but offline strategies. When you made your "warm list" and started inviting them over for a home presentation or to a hotel meeting you were using offline strategies. Your limited personal contact list ran out pretty quickly too.
So, the next step quite predictably would be to go online and buy leads from a lead generation site or a genealogy list which is a list of marketers from a failed network marketing company. There is a multitude of problems with these options.
The leads you buy have probably been sold before and really are not very targeted to start with which means they are low quality and full of people who cannot or will not invest any money to start a home based business. Basically just tire kickers looking around with no intention of spending any money.
If you buy names from a genealogy list you may be getting names of people who are open to the industry but there will be many phone numbers that are no good and a lot of the people may have joined years ago and never made any money in the industry. I have heard some say that 80% of the numbers were no good.
Even if the leads list and the genealogy list have some good contact information, you have no way of knowing if those people are already into something. Calling them will still be like cold calling them because they do not know you and did not find YOU online and leave their information for you to contact them.
There is a critical shift in your prospects interest when it comes to the difference in leads you generate by positioning yourself where those who are searching can find you and cold calling uninterested strangers or even friends and relatives. If you are using the principles of attraction marketing where people who want what you have can find you and ask you to help them it really leverages your time because you never have to talk to an uninterested prospect again.
If you are chasing friends and relatives about your opportunity they mat think of you as a pest but if someone who is searching for what you have, finds you first, they will consider you an expert or a leader.
If you try to take your business online and do not learn attraction marketing you will be making some common mistakes that can actually damage your chances of success. By making contacts or friends on Facebook, MySpace, Youtube, or any other social site and sending them your company links you are doing the same things as the offline "three foot rule."
These people did not ask for what you have first so they really have no interest and in fact are turned off by your "selling" to them. You have to build relationships and, as with other attraction marketing principles, you have to wait until they ask you what you do or what company you are with. You get them to ask by building relationships and helping them solve their problems.
People do business with those they like and trust. You have to help them with their problems so they will like you. If the solutions you provide for them work then they will come to trust you. It is the same way with your team members. Once they have joined you in your business you have to help them by giving them your best strategies. Helping them succeed is the key to your business.
By helping everyone you can you will develop a following of people who like and trust you. You will be positioned as the leader you have to be to succeed in this industry. People join leaders that they think can help them get where that want to be.
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Dan Lambeth Learn how to Conquer the Internet at
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