Things To Evaluate For Keyword Competition to Increase Targeted Web Site Traffic

If the match-up is too high it will seek out ages for you to escalate targeted website online traffic. Yet, with the suitable step you can evaluate the competition upfront and know exactly how long it will be before you start experiencing results.

The first step to understanding your keyword phrases for competition is to type them into Google (or your search engine of choice) and observe how various results come back. This number (at the top right of the search results) will tell you the number of competing web pages that have all of the words in your keyword phrase, but notautomatically in that exact order. At the same time you must have to search each keyword phrase with quotation marks around it to learn how many pages have that exact key phrase in them. (You will want to keep a spreadsheet of these results.)

These web pages are not necessarily search engine optimized for the keyword you searched, so your real keyword competition is less. You should be able to out-perform most of them with right search engine optimization tactic.

However, Google is identical to Vegas in that you need to play the odds. There is a certain number of competing pages that would make the prospect of getting a first web page Google ranking a very unlikely possibility.

Now, if you go by the exact, or phrase match, search in Google, page results of less than 10,000 will get you a relatively fast ranking so you can develop your targeted web site traffic in just a couple of months. You have to look at both quantity and make a judgment call, but if you have less than 10,000 webpages competing with you for that definite phrase match these keyword phrases are a good bet!

You should run all of your chosen keyword phrases through Google as described and then restrict them down with a few of fast "sorts" in an excel spreadsheet.

You should have 3 columns of information as follows:
1 - the list of chosen keyword phrases
2 - the number pages for the general search results for each keyword
3 - the number of web pages for exact phrase match results

Simply highlight column 2 and click "sort by ascending order". (I will generally cutoff the list at 1,000,000 search results, but it confide how many words are left. (If you don't have any with less search results you need to find some new keywords.)

Now choose and sort by the 3rd column in lowest to highest order. Anything above 100,000 right matches indicates highly competitive keyword competition. You will want to narrow it down to the best 20 or less keyword phrases.

Keyword selection is part ‘Art' and part ‘Science'. And this is just one particular part of selecting keywords. You still must make sure these are the actual words your target market is using to find you on the web, and that there are enough surfers looking these keywords to make it worth while for you to optimize your web site for them.



If you've found this information helpful, but could use more instruction, I'm giving away a complete DVD tutorial on keyword selection that will increase targeted web site traffic for your business.

Shawn Hutchison is a full time internet marketer who specializes in keyword selection and ethical, sustainable, and free website traffic strategies.