The Simple & Basic Law of Human Behavior

Humans are complex creatures. Of this, there is very little argument about. Unfortunately, complexity in all its different shades is difficult to dissect and understand. This same holds true in understanding basic human behavior.

Therefore, to understand what motivates human behavior you must reduce this behavior to a simple and understandable basic rule. The simple law that explains human behavior is—people act and do what they perceive to be in their own best interests. The key word is "perception".

All movement in the course of life is turbulent and, therefore, unpredictable. The same holds true to one's perception. How you perceive events and life at age 25 is probably much different than how you will perceive it at age 50. In that 25 year interval, the rigors of life have changed your attitudes and hence your perception (whether positive or negative).

As your perception changes, so does your attitude and your actions.

Sanford Kahn is a Business Author and Professional Speaker.