The Role Of Traditional Media In A Social Media World

IS TRADITIONAL MEDIA STILL RELEVANT?

With the popularity of social media, many people involved in marketing, branding and publicity may wonder how the role of traditional media has changed and if it is still relevant. Below are the benefits of traditional media as it exists in the realm of social media.

1. Traditional Media Has Immediate Recognition and Credibility

Traditional media creates a comprehensive media outreach and helps position the person, author, expert as an authority in their field who understands the issues they are commenting on in depth as they relate to issues facing our society. The expert is placed in the national conversation in a socially relevant way.

2. Supports the Social Media Concept

Securing media placements in traditional media gives you something to talk about and allows you to use social media in a way that is NOT all about selling or offering special deals.

Gives them something to TWEET about such as "Be sure to catch me on the NATIONAL NEWS today - commenting on (example follows) how the proposed health care plan impacts our economic recovery. You are able to showcase your expertise using conversation and answering the Twitter question "what are you doing now" - the TWEETER gets to reinforce their knowledge, wisdom and status as a national expert in a conversation, non sales manner.

3. Be Everywhere - Reach Millions - Diversified Audience

The idea is to be everywhere at all times as you don't know where your next big opportunity is going to come from. You can reach a vast audience quickly and one that is paying attention (targeted) or they would not be reading, watching or listening to you in an article, on TV or on the radio.

4. Creates Thought Leader Status - Third Party Endorsement

Appearing on major media outlets gives you the ultimate competitive advantage that allows you to edge out your competitors all things being equal.

5. Can Lead to Impressive Opportunities

The power of the traditional media includes the ability to leverage your media into major opportunities such as new clients, getting hired for lucrative speaking events, book deals as publishers are hoping to land the influential personalities and experts in their field, or even ongoing columnist opportunities or regular guest spots on TV and Radio.

Real Story: Client was able to triple his speaking fees and sell 25,000 books after building his media bio to reflect numerous radio shows, major TV and print, magazine and name brand Internet media appearances in just six months.


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Annie Jennings of the National PR firm, Annie Jennings PR (908.281.6201 http://www.anniejenningspr.com) promotes authors & experts to the most prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools strategies used in PR today. Annie's mission is to help everyone share their messages all over the world for the betterment of all. Free CD "Real Story Of How Speaker/Expert/Author Tripled His Speaking Fees" on Annie's site at http://www.anniejenningspr.com/experts.htm