The Makings of A Great Telemarketer

RSS Author RSS     Views:N/A
Bookmark and Share         
The goal of any telemarketer would be to increase the amount of sales that they can achieve in a single day.

Direct selling is defined as the marketing and selling of goods directly to consumers where business transactions are made away from a fixed retail location. It can also be defined as going through various locations in order to consort with a total stranger for the sole purpose of trying to gain their trust with the hope of gaining a sales transaction from their prospect clients.

Telemarketing is a form of direct selling but it does not require any form of travel. Instead, telemarketers just use the telephone to reach these total strangers in order to tell them and advertise about their products and services available in the market. Now since these telemarketers are always talking to total strangers, there would always be that certain fear of rejection as they try to call every other person. So how would you tell which of these telemarketers would be the real winners and those who don't match up to anyone at all.

Since there are many types of telemarketing, from lead generation to actual sales, they would also require different skills to be mastered. But even though they require different skills, these telemarketers should possess similar qualities such as possessing a polite and professional demeanor, is business savvy, has good business etiquette and an absolute genuine friendly person in order to become a successful telephone representative. Once the telemarketer has these qualities, the talent for sales will come on second place as it will just follow through with the conversation.

Knowing this, the makings of a great telephone representative for sales would always be seen more of a consultant rather than a salesperson. The main difference is a salesperson would only want to sell their products and services to complete strangers who would seemingly be interested in a purchase, but a consultant would show their prospect clients that they need this product in a form of an advice.

Aside from the consultative way of selling, another way to separate the best representatives from the rest is their way of talking to their prospect clients. This is why tone and speech is very important in every sales call. Let's take a look at a couple of examples.

“Good day, I am a representative of ---- and would like to know if you are interested in purchasing our new product called ---- You can contact us at any time to let us know if you are interested or not. Thanks.”

In this example, you can tell that the representative is a bit timid as he or she does not want to talk much to their client. Knowing this the client will think that their product may not be the right one for their needs since the representative sounds like he or she does not know much about their product.

“Good day to you John, my name is ---- and I come from a prestigious company called ---- How are you today? We have come across your name from a recent trade show that was held at ---- and we would like to no more about what your company does? (Customer talks about their company) That's great to hear, actually we have something here that might be perfect for your needs it's called ---- and is available at any time even during this call. When would be the best time to demonstrate this product/service to you?”

The representative here is happy at their client about their product and would seem to know that it would be the right one to satisfy their client's needs. Also, the representative probed on questions that would lead to them knowing what their client really needs, which of course is a plus. The representative also let the customer decide when would be the best time to set the appointment which would mean that the questions used were non-intrusive.

Seeing these examples and definitions, we now have a clear understanding on what a great telemarketer sounds like.
Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

Report this article

Bookmark and Share

Ask a Question about this Article