I have this theory that ‘genius' has a fixed percentage chance of appearing. This isn't a nature/nurture comment, just a theory that in a general overview of any population there will be a fixed percentage of geniuses.
If that's true, then the great writers, thinkers and inventors of the past had it easy. When there were one million people living in the British Isles you might well have been the only genius. Now, there should be at least 60 people with the same talent. And that's just where I live, in the UK. Globally, there will be thousands of geniuses.
Which has an interesting effect… the bar goes up!
Nowadays, it's not enough to just be a genius. Ten-a-penny! The people who would have been yesterday's gurus, leaders and innovators are now writing copy for TV ads. And that's not to denigrate these poor souls; it's to sympathize with them. We can be impressed by a TV ad, but we'll never ascribe it the insight of great philosophical thought.
But yes, I'm saying "It does what it says on the tin" requires the same level of genius as "We are inclined to believe those whom we do not know because they have never deceived us". Samuel Johnson would have made a great marketing copywriter; if there'd been a few more geniuses around to give him the ‘opportunity'.
Today, to really stand-out from the crowd, you need to be a tall, good looking and rich genius. Who can sing.
This applies to all fields, and obviously I'm going to apply it to games right now. It's no longer good enough to be just the best looking game. Or have innovative gameplay. Or the latest license.
Nowadays, to really standout from the crowd, you need to be better looking than your competitors, combine the best social functionality with accessible gameplay, have the right partners, and be the most realistic game ever. And be free to play…
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