The Critical Elements of All Article Marketing Programs

Traditionally, marketing is often segmented into four distinct sets of activity. The four P's - Product, Pricing, Promotion and Placement or distribution. Article Marketing Strategies can play a significant role in at least two of these activities and should be incorporated into every Internet Marketing Campaign.


Writing and submitting articles strategically to various Sites is of tremendous value in both Promotion and Placement.

The importance of articles in today's Websites and Internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one's site. It has become a key element in making a site work and earns a profit. A Website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.


Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.


But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.


Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.


- Keywords and Keyword Phrases.


An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords for which they are looking. It could be anything they want.


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Did you know?


That writing and submitting high quality articles to article directories is an excellent way of building your link popularity. This is a key promotion tool and increases the likelihood that customers will find your product or service.


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The critical thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able to have articles about cars and their parts. There are many tools in the Internet that provide service in helping a Webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.


- Keyword Density


Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to 'feel' its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.


Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.


- Good Article Content


Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.


People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.


- Linking Articles


And another important thing to remember. If you are going to submit articles to ezines, contribute your articles to newsletters and other sites, or article directories always include a link to and description of your site. A well crafted resource box should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

However you decide to structure your article writing efforts, make sure that you thoughtfully integrate the program into your strategic Internet marketing program. All of the best Internet Marketing Strategies require an integrated approach.

Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on Article Directories and another on Site Promotion Strategies.