Articles, tagged with "david ogilvy", page 1
Humor in Sales Copy – Yes or No?
A debate has been burning up the bits and bytes on one of the popular marketing forums. The topic of heated discussion: Whether or not to include humor in sales copy.
Some of the members argue that humor can be a disarming and refreshing alternative to...
Let Customers Praise Your Good Graces With Testimonials
Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital.
First, every potential customer wants to know the benefits of doing business with you (i.e. "what's ...
Creative Brilliance and Logo Design
David Ogilvy, who's widely considered the father of modern advertising, focused heavily on creative brilliance - the BIG IDEA (which he always wrote in ALL CAPITAL LETTERS) was of extreme importance to him. In his opinion creativity and originality were u...
David Ogilvy - The "Father of Modern Advertising"
David Ogilvy is considered to be the "father of modern advertising." His methodologies and professional philosophies revolutionized the marketing industry, and they continue to play an important role in the marketing industry today. The foundation of his ...
Things to Know When it Comes to Posters
One of the most exciting promotional and marketing ways that you can engage to is by designing and printing business posters. These print materials usually presents an opportunity for most small business owners like you to compete with large scale busines...
Logos, Brochures And Websites Are For All
Every design that we sketch has a core purpose that it serves. This could be a painting which serves the purpose of reflecting the artist’s emotion or a dress-design sketch which is bound to enchant the person who wears it on. This could even be a billboa...
Promotional items can attract new business
Promotional products have long been known to attract new customers and business partners, while keeping existing clients onside.
Effective promotional merchandise however should always have an added ‘WOW’ factor that will stand out from the usual stick...
10 Ways to Boost Online Sales
“MORE VISITORS RESULTS IN MORE CONVERSION” this saying is true for all business whether it is brick-mortar shop or an online shop in an e-commerce industry. Your ultimate goal is to increase your sales graph and earn profit for your business to achieve su...
The Importance of Proofreading Your Brochures before Printing
The following articleexplains the three main reasons for having your brochures proofread before sending them off to the printer. Enlisting the services of a professional editor will not only ensure your brochures are accurate, it will save you time, funds...
So You Want To Become A Copywriter?
So you'd like to become a copywriter, huh?
Maybe you've heard about the writer's life (www.awaionline.com) and all its perks — a flexible schedule with YOU in charge, control over your financial future, and the freedom to work from home (or anywhere ...
5 Top Ways To Get More Prospects To Take Notice Of Your Advertising
The number one secret to the 7 secrets of advertising success is to get more prospects to take notice of your advertising. After all, if they don't even notice you, that's a done deal and you've totally wasted your money.
There's a whole bunch of ideas...
5 Tips to Get More Results from Your Marketing Materials
Here are 5 tips that can help you improve the conversions of your marketing materials.
1. Know who you're talking to. If I hear anyone say "women are my potential customers" or "anyone with skin is my target market" (yes, that really was a direct quote...
The 'Wake Me From My Snooze At Any Time' Headline Test
David Ogilvy said, "On average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent 80 pence of your pound. If you haven't done some selling in your headline, you have wasted 80 percent of ...
The Origins of Innovations
Linux is named after Linus Torvalds, a Finnish programmer. Today Linux is one of the path breaking software which has been recognized all over the world. Linus Torvalds developed Linux all alone, but today since the source code is free to access and chang...
Marketing 101 - Getting The Basics Right
I used to work in the financial services industry before setting up an Internet Marketing business with my business partner Neil Travers. Back then people thought we were crazy, but now more people are leaving their jobs, voluntarily or through redundanc...