Articles, tagged with "pr agency", page 1
How to Use PR to Publicise Your Work
PR is an often misunderstood and maligned industry, but it can be a real help to businesses in every sector of every country around the world. So if you have a project that you want to publicise, how do you use PR to your advantage? Here are a few tips:
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How to Use PR to Publicise Your Work
She's been part of your life since the very beginning, and once a year it's customary to show your Mother just how much you love and appreciate her on Mothers' Day. But what should you do on Mothers' Day, and what gifts should you give her? Here are a few...
Launching A New Product
A new world of possibilities will open for you and your business when you launch your new product. You will have the priviliges of a finding new customers, getting a fresh start with new opportunities and greater stability for your business. Promoting you...
Travel Industry: In Need of Vast Public Relations Improvements By Ronn Torossian
This is part 1 of a 2 part series on Travel PR. In 2011, the PR agency I founded, 5WPR was named the ninth largest travel PR agency and we have worked extensively in all aspects of travel publicity and as such, reading the NY Times on Saturday, 2 articl...
Lord Get Me High: Chabad Ohel and the Carlebach Shul By Ronn Torossian
In 2011, a career survey revealed that behind being a commercial pilot, working in Public Relations was the most stressful job in America – for me, owning a PR agency in New York – the city that never sleeps – it’s nonstop pressure and requires a constant...
Take a Flier on the Competition: Travel Marketing Secrets To Success By Ronn Torossian
This is part 2 of a series on Travel PR. In 2011, the PR agency I founded, 5WPR was named the ninth largest travel PR agency. Book excerpt from new Amazon best selling PR book by Ronn Torossian “For Immediate Release: Shape Minds, Build Brands, and Del...
Crisis Public Relations: To Respond and Battle or Sit Quiet? By Ronn Torossian
If you have visited Manhattan’s famed Central Park in the last month seeking peace and tranquility, you may have ventured elsewhere. Since 65 employees of the Boathouse restaurant walked off the job a month ago protesting work conditions, they have be...
How sub-editors sub your press release
Most readers will already know that usually you or your PR agency will write and distribute a fairly lengthy press release - and then a much shorter version appears in the press and media which are kind enough to run your story. But did you know that ther...
PR Firms are a Bargain Compared to Advertising by Ronn Torossian
One of the biggest challenges facing the PR industry was addressed in a recent Wall Street Journal story: measurement (Having represented more than 20 Fortune 500 companies, and owning a Top 25 Public Relations firm, I will readily admit that there’s no ...
NY Public Relations: The Center Of The World By Ronn Torossian
One of my favorite aspects of owning a NY PR Agency is the smart people I meet every single day who allow me to better understand the business world, media trends and what’s going on in the world.
A short summary of some of the fascinating encounters I...
How to Tailor Your Own PR: For Small Businesses
By now I’ve come across numerous reasons for companies of any size and structure to engage in Public Relations activity – whether it’s in-house or through a PR agency . Some Businesses are realizing that PR has turned into a measurable and cost-effective ...
Ronn Torossian on Will a PR Campaign Even Help Us?
Amid all the turmoil in the Middle East, with billionaire dictators who butcher their own people being brought down, it’s been the first time in quite a while that there’s been crisis in the Middle East and the world didn’t blame the Jews. With Egy...
The Science Of Successful Brochure Writing
How often have you read a potential supplier's sales brochure and thought "Oh that was interesting (not)........(yawn)" and then consigned it to the large round file on the floor?
A familiar scenario? Yes, because most copywriters (whether they work f...
Public Relations: Facebook & Controversy By Ronn Torossian
The Public Relations industry – which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others (http://www.usatoday.com/money/media/2011-05-06-google_n.htm?loc=intersti...
Twice the skills, twice the benefit
As a specialist PR agency, Cheltenham-based Target is well accustomed to generating conversations about its clients – after all, that’s the nature of reputation building.
Sarah Bryars, Chief Executive of Target, explains why they are collaborating with...