Skin care breaks into the man's world

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Bar of soap. Razor. Shaving cream. These are the grooming products thought to be the only ones used by men.

Contrary to this belief, however, men use more than these grooming products.

Survey conducted recently by L'Oreal in New Zealand and Australia finds that ¾ of men used moisturizers too. This data is up by 26 per cent from a 2004 survey, the study shows.

The study added that while women still lead as big spenders on skincare products, men with age ranging from 55 to 65 spend close to $30 more each month compared to women spending on skin care products.

Studies have shown as well that men's skin differ from that of women. This, as a man's skin has larger pores and oilier compared to that of a woman.

This skin difference calls for different skin products for men and women. As such, more skin care companies around the world have developed skin care products specially for men. Major cosmetic companies used to cater only for women, now has new lines of skin care products for the exclusive use of men.

The growing awareness, brought about by media exposure of metrosexual men such as English soccer player David Becham, encourages men to look good—by using more than a bar of soap and shaving cream.

Metrosexual men is broadly defined as heterosexual men with a strong interest on their appearance. Metrosexuality defies society's order that skin care is only for women. It is a statement that says skin care is for everybody, regardless of gender.

To choose from various skin products developed by skin care companies, visit Man Skin Care Products website. News and reviews about latest skin care products designed exclusively for men's use are featured on Man Skin Care Products website.

Skin care products from brands such as Gatineau, Merkur, Aesop, Zirh, American Crew, Lab Series, Clinique Men, Akmicare, Tendskin, Nickel, Fudge, Estee Lauder and Dermalogica are being reviewed and featured at this website.

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