Size Does Matter and Small is Best – Especially for an Exhibition Giveaway

How many times have you heard the expression "Size Does Matter"? It always seems to refer to large items. However, whilst it's not often that small wins out over large it does in some instances, and in the case of exhibition and events handouts, small is best!

The overall success of pocket media has not been lost on the events market. More and more exhibitors are recognizing the fact that handing out leaflets is not much more than a quick way to throw away money and to create litter. It has been well documented that people just do not throw away pocket media products - they are kept for further reference and that simple fact ensures their popularity and success as promotional products. There are certain pocket media products on the market that are perfect for exhibitions and events and products featuring the paper engineered starburst fold have proved to be an ideal product to act as a mini show guide. In fact, the versatility of the starburst style of products makes them suitable candidates for virtually every aspect of events publicity.

The attraction of the credit card-sized starburst fold as an event publicity product lies in its size and in the folding mechanism. When the cover is opened it reveals a display that is roughly twice of the cover. However, it is the fact that the closed size is only the size of a credit card that makes the product a popular choice as a piece of event publicity material for use as an exhibition handout, an event invitation, for maps and directions and for seating plans and exhibition hall layouts.

Pocket media is an ideal choice for so many pieces of event publicity material. Exhibition hall aisles can become littered with discarded leaflets and bins overflowing with unwanted literature, so your choice should be an item that doesn't suffer the same fate. Even in your customer's office, it is quite possible that a leaflet or flyer will be filed, thrown away or simply go missing. However, a neat piece of pocket media is much more likely to be kept in a purse or wallet. This makes the pocket media starburst a perfect selection for event publicity.

There are also quite a few "exploding" pocket media products on the market and if you are looking a fun event product then you must consider these types of products as an event handout. The product will typically be a small pack and at the heart of the product are usually two or four pop-up cubes which are powered by rubber bands. These are compressed and loaded into the little presentation box. When your customer opens the pack, out jump the two cubes to create a big surprise and a lot of fun.

The fun surprise of these little "exploding" packs is obviously what gives the product its attraction but the fact that it is fairly small opens up the possibility of using it as a fun cover mount on the exhibition guide. Products such s these have been used successfully in this way on magazines to announce new products.

These are just two types of pocket media products which illustrate that when size matters - small is best!