Short Run DVD Production is New Trend for Musicians

Today, there's a new trend among independent musicians. They have started using new technologies including On Demand Short Run CD/DVD Production. This enables them to order smaller batches (one at a time) of CDs and DVDs online, 24/7, and then ship to customers.

The Internet has always held promise of being a new outlet for independent musicians, and today there are new technologies that can help musicians get ahead. In addition to social media platforms like YouTube and Google Video among many others that allow posting music clips online, some independent musicians have started using something called On Demand Short Run CD/DVD Production, enabling them to order smaller batches of CDs and DVDs in real time online 24/7 and ship to promoters and customers, one at a time.

This platform allows artists to retain ownership of their music and all rights to any content. The on demand platform makes it possible for artists to sell their music without manufacturing a thousand discs, so a lack of financial resources is not a determining factor as to whether an artist's music is heard by the public.

For example, a musician can send a finished product directly to a radio station without having to produce thousands of copies. Artists can provide graphics and the master and CD, or the DVD orders can be filled on an as needed basis. Orders can be filled for the artists, their distributors or for cosnumers. This makes it possible for artists to put their music out to the public with little expense and no inventory.

On demand technology offers multiple packaging choices, retail finish quality, quick turnaround and no minimum orders. The entire process of ordering, production, packaging and shipping is automated with an on demand engine, enabling the management of thousands of unique orders.

Jazz musician, Alaadeen said, "In order to get a good rate to manufacture CDs, I had to manufacture large quantities. In the past, this led to excessive inventories. Then, there was the distribution problem. CD On Demand is appealing for artists."

With traditional CD/DVD replication services, significant quantity orders are required at one time and customers need a method to distribute them to the end user. There are many situations when this does not work. The new on demand production technology helps people avoid the hassle of inventory, packaging and fulfillment; delivers custom content how, when and where a customer wants it; and automates and tracks order processing.


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Kristin Gabriel is the marketing communications director for Acutrack, Inc. Established in 1992, Acutrack, Inc. enables customers to create, publish and deliver custom content for DVD and CD distribution worldwide. Acutrack's proprietary On Demand production gives customers the ability to produce and ship custom packaged CDs or DVDs one at a time. Ideal for customers who are selling downloadable content and are not sure how many units to produce, On Demand takes care of inventory, packaging and fulfillment.