SEO: SEO By SEO Corporation Pvt.LTD

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As the world comes closer and distances become notional in the Internet era, business - especially web-based ones need to become more and more transparent to maximize profits or even to simply stay in business.

Everyone will claim to be the best. But who is, really? Who ranks the sites and how? Do we go by their claims or is there an independent source?

The market consensus today is that ranking by Google is objective and scientific. But how does Google get this done?

What is, then Google? A search engine.

Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found.

Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL.

There are basically three types of search engines: Those that are powered by robots (called crawlers, ants or spiders), those powered by human submissions; and those that are a hybrid of the two.

Crawler-based search engines use automated software agents (‘crawlers') that visit a Web site, read the information there, read the meta tags and the links that the site connects to, performing indexing on all linked Web sites as well.

All this information comes back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed.

Human-powered search engines rely on humans to submit information.

This implies that search engines function by assimilating keywords. It is also a fact that if for any search, the name of your website comes at the very top, the person who is browsing is more likely to try you first, and on that depends your visibility and hence, business.

To reach that position needs a sophisticated, complex and detailed process called search engine optimization (SEO). There are specialized companies that deal with working on your website's keywords, meta tags, etc, in such a way that your website sits somewhere at the top of a search engine's index.

You may think that the more keywords you dump into your web page/s or background information, the higher you will be ranked and in fact, till a few years ago, this was standard practice.

But by rolling out first Panda and then Penguin programmes, Google has changed all that. If you play hanky-panky with keywords, such as keyword bombing, over-stuffing, etc, these programs will downgrade your site by penalizing you and for sure, your business will plummet.

So what do you do? You turn to an SEO company.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

So, it is better to start employing an SEO service provider , such as SEO Corporation Pvt Ltd, New Delhi, and others from the beginning.

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