Sending Autoresponders to Sellers

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When sending autoresponders to sellers, your goal is the same as when you're contacting buyers: to get information into the hands of those who need it. Sellers want to find someone to buy their property. You can send autoresponders with information that will help sellers accomplish their goal.

So, what kind of autoresponders should you send? The same kind of emails you send to help the seller know about your services. Remember, you want them to fill out the form on your squeeze page, so get them to your website and then send the information they need.

Worst case scenario when sending autoresponders to sellers? You buy their house and they still get emails from you about how great your company is. You have nothing to lose! Let's say that the seller comes to your website, fills in the contact form, and you get their contact information. You then make a call, offer to buy their house, they say no, but they keep getting 20 or 30 autoresponders from you with helpful tips. Unless they opt out, they'll keep getting information from you.


How much more likely are sellers to remember you later on when they fall behind on payments or decide to sell again? You can send follow-up reports, reports broken up into a series of emails, etc. In addition to those emails, you can send testimonials, emails just to follow up, emails reminding them that you can make a fast offer on their house and so forth. There's no end to the way you can contact sellers.

Once you have a website, squeeze pages, and advertising to get traffic, your autoreponders become very important in keeping interest from your contacts, no matter who they are—buyer, seller, lender, or investor. The benefit from your autoresponders can be immediate or seen over time.

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