Read, React and Respond. How Business Copywriting Can Win the Heart and Mind.

Find out the main reasons why good business copywriting is best utilized by outsourcing. Identify the key elements needed to successfully outsource your business copywriting.





"In the beginning there was the word and the word was God". THE number 1 best selling book EVER - the bible is good example that words hold immense power. Business copywriting is all about articulating words that create sales by grasping and holding the attention of your prospects. While you won't get divine intervention without paying for it, good business copywriting doesn't need to cost the earth.

By following the steps below you will be able to get the most out of your copywriter - it will certainly show in the positive response from your readers.

Good business copywriting is the fuse that leads to every sales explosion. People read, react and response when the message is right. The right words in the right place read at the right time will light a fuse in the mind of your customers that will burn through 4 phases until the final explosive action is taken.



1. The needs phase. Look at most websites and other commercial copy and you will find a very common mistake. This mistake is most often seen in the ubiquitous 'about us' page. Business is a bore; when you define a bore as someone who insists on talking about him or herself when all you want is to hear about HOW your needs are going to be met. Professional business copywriting always starts and ends with the needs of the customer. The physical and psychological satisfaction that is to be derived and experienced after the purchase of your product or service. Business copywriting for the needs stage customer is all about raising awareness with engaging the needs of the customer.



2. The status quo phase. Everyone is a potential customer, but perhaps not one of yours because they are satisfied with their current purchase or they are not yet motivated to switch to your product or service. Professional business copywriting will be the nudge that moves them from apathy to action in thinking about your product specifically. Always address the problems your customers are experience.



3. The awareness phase. You have made a compelling case so far. All the words within your copywriting have made your potential customers realize how your product can help them and they are actively considering getting their wallet out. Business copywriting here provides reassurance, information and reasons to buy from you.



4. The sales explosion. You provide social proof, guarantees, and can confirm to the reader that what you say WILL be delivered. Business copywriting in this phase of the sales fuse is all about getting them to take action, the following up immediately with special treatment and responding quickly to all questions.



Good business copywriting is a very specialized skill. Not many organizations have the turnover to pay for a full time dedicated business copywriter. Even if you could afford it, would it be a good use of company money? The real value of a business copywriter is in their objectivity and distance from the company. For thinking outside of the box, if a solid explanation of your business and expectations are clearly outlined to a professional copywriter they are very likely to return winning content. The best choice all round is to outsource to a professional that writes all the time:



➢ Firstly the owner of a business blog for example will never have enough time to do the necessary data gathering on specific topics nor write entertaining blog posts on a daily or weekly basis. There are always more urgent things to do. This inconsistency places big holes in your marketing. In the all business communications, quickly outdate and will simply push leads and prospects away from your promotional campaign.



➢ Secondly, nobody knows their business as well as the business owner but do you they have perfect articulation and grammar? Due to the years of accumulated experience copywriters are able to provide winning formulas to your writing requirements. But make sure you assess each writer before you dive in. Even the best business copywriters sometimes have blocks when it comes to finding a new angle and writing gripping, informative and customer orientated copy. It will always be better to outsource the entire business copywriting process rather than leave it to part-time amateurs on staff.



➢ You as the business owner may not use the Internet often enough to acquire the knowledge to install and maintain a business communication strategy. Even if you do, couldn't you spend your time better elsewhere?



➢ An outsourced professional copywriter will come with the technical aspects of business blogging for example. Such things as developing user-friendly blogging software platforms. It makes the whole business copywriting process easier, cheaper and faster. While also making your Internet communications more search engine optimized.



➢ Thirdly, outsourcing to a professional business copywriter is cost effective. The sales explosion due to an effective marketing campaign will more than cover the costs of professional writer.



➢ Fourthly, outsourced business copywriting can open up whole new markets to the savvy business owner. Experienced copywriters can add a whole new dimension to your time, but can bring fresh ideas.



Anyone can write, but only a select group has the talent to sting words together that are simply a pleasure to read. I hope these tips demonstrate why a professional copywriter is a position worth investing in.



AUTHOR:

Anton Stoutjesdijk is the English project manager at New Frontier Digital - Multilingual Digital Marketing - Describe your business and target market and together we can create an exponential sales proposition with your website visitors. Companies of any size are best advised to outsource their business copywriting. In Adition, SEO tactics are advised if operating online. Make content the priority with business copywriting services, your sales will increase in line with your search engine ranking when you opt for professional copywriters.