More companies are discovering niche marketing. But many are finding normal run of the mill niche marketing is no loner effective. Why? Because of a combination of factors, including tougher competition, a more crowded marketplace, more buying options for customer dollars. But another obvious factor is more businesses are focusing on niche marketing techniques, more now than ever before.
That's why radical niche marketing is the new level more companies are reaching for, especially smaller companies. Smaller companies can gain the most from radical niche marketing techniques. Why? Because they can move quicker than larger competitors.
Here's 7 Radical Niche Marketing Tip For a Successful 2011
1. Be More Radical At Doing What Your Competition Hates To Do:
This is one of the simplest but still radical actions a business can take. This simple action can help to level the playing field for smaller businesses. For example, larger companies may avoid providing certain services because they may be unprofitable. This can be an open door opportunity for a smaller company with lower operating cost to make it profitable and gain a larger market share.
2. Be More Radical At Going The Extra Mile:
With so many people and businesses doing just enough to get by, the company that makes it a point to go the extra mile will instantly stand out. The good part is doing just a little more than the competition doesn't have to cost much or anything at all. How much does it cost to remember a customers name, what they're favorite item is to order, or remembering another small fact others businesses they go to never bother to find out or remember.
3. Be More Radical At Giving Better Customer Service and Follow Up:
Giving fanatical customer service is one of the quickest ways to raise the bar on the competition. With so many companies cutting back, downsizing and giving less, making it a point to give more fanatical customer service will quickly separate you from the herd of competition.
4. Be More Radical At Doing Something Faster Than Your Competition. Without Losing Quality:
One fact of today's tech savvy consumer is they hate to wait. So the business that can do something faster than the competition will have an instant competitive edge. The key is to do it faster without losing quality. It doesn't have to be something major. For example, a company guarantees to answer the phone by the second ring or they'll pay the customer $10 cash. Many companies have solidified their reputations by using this simple principle of doing it faster. For example, Fed Ex, McDonald's and 7-Eleven to name a few.
5. Be More Radical At Eliminating Negatives:
Ironically, today millions of people not only pay good money for what's in a product or service, but what's not in a product or service. For example, sugar-free, fat-free, hassle-free, no-questions asked refunds, etc. The key is to find out what irritates, bothers or hassles your target customers and work to eliminate it before the competition does.
6. Be More Radical At Enlarging Small Successes:
The key to fast growth is to find nurture not only the big successes but the small ones and work to enlarge them. For example, if your customers like a product or service it's a sure bet they'll like more of it. Work to super size something. This can give provide a competitive edge, especially if done before the competition can do it.
7. Be More Radical At Making Things Easier and More Convenient:
Today's savvy consumers not only want convenience and ease, they're demanding it. So, the business that can provide easier and more convenient ways to buy, use and maintain a product or service will have a competitive edge.
For example:
1. Finding ways to bring the product or service to the customer instead of the customer coming to you !
2. Finding ways the product or service can be used in more than one place!
3. Finding more convenient ways to order, refer or recommend the product or service to new prospects!
The businesses who are the first to reach for radical niche marketing solutions and not sit satisfied with business as usual marketing will have the competitive edge. As competition grows tougher and available customers shrink, the businesses who adopt this philosophy will be the ones left standing.
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