The Pump, more specifically known at the Reebok Pump (after the shoe manufacturing giant that created the famous Pump technology), became extremely popular in the early 1990s. It was the first
skate shoes in 2006, when Reebok used The Pump as a heel-fit mechanism that was customizable to individual athletes. This time it was accepted with much praise and adoration.
Pump technology is making a comeback. In 2006/2007, the DC Shoe Company launched a line of snowboarding boots with Pump technology. Reebok has also pounced back into the market with