Sl No. Activities
1. Keywords Research
Analysis of keyword difficulty, popularity and predicted searches
Finalizing a set of keywords for the promotion of the website
2 SEO Analysis & Refinements
Complete website analysis
Competitor analysis
Site structure analysis
URL Analysis
URL Rewriting (if feasible from existing code)
Code Analysis
Code Refinements
Blog integration
3. Title & Metadata
Creating title & metadata for the website to target the keywords
Updating title & metadata as per the requirement and search engine updates during further maintenance of the website
Suggesting patterns for title & metadata of dynamic pages
Implementing patterns for title & metadata of dynamic pages (if feasible from existing code)
4. Content Optimization
Content Checking
Keyword density & prominence
Duplicate content
Updating duplicate content
Content optimization - Optimizing content to target specific keywords.
SEO copywriting - Optimizing articles, blogs and other write-ups from search engine perspective
5. Search Engine Code optimizations
Image optimization
Header tags optimization
Anchor text optimization
Absolute path
Canonical URLs (For Apache/Linux Servers)
W3C Validations of HTML Code (if feasible from existing code)
Robot.txt optimization
6. SEO Checks
Browser compatibility checking
Page size checking
Website load time checking
Broken link checking
7. Sitemaps & Feeds (Creating & Updating on regular basis)
RSS Feeds
W3c verification of RSS feeds
XML Sitemap
ROR Sitemap
URL List (TXT sitemap)
8. SEO accounts
Creating Yahoo email account for using in various off-page practices
Creating accounts in Google, Yahoo and Bing
Submit Xml sitemap, URL list etc. in search engines
Setting the preferred domain in webmaster accounts.
9. Google Analytics
Creating account
Implementing code on all pages of the website
Tracking & analyzing stats
Configuring Goals
10. Manual Directory Submission -
Submitting the website in various web-directories for better visibility and links from relevant categories
11. Link Building -
Building one way links from theme and relevant websites.
12. Blogs & Wikis
Creating blog account like in BLOGGER etc.
On page optimizing of blogs
SEO copywriting for Blogs
No. of write-ups per month
Updating blogs
13. Feed Promotion
RSS feed submission
Blog feeds submission
Blog pinging (in Technorati etc.)
14. Articles
SEO copywriting for articles
Syndicating articles in various article distribution directories - No. of write-ups per month
Independent account
No. of directories
15. Social Bookmarking
Creating accounts in Digg, Faves etc.
SEO copywriting for bookmarking content
No of bookmarkings per month
16. Micro-blogging (Twitter Etc.)
Creating account in twitter etc.
Micro-blogging for the promotion of the website.
No. of postings per month
17. Press Release
SEO copywriting - Press Releases
Creating accounts in PR sites (Using a website email id, e.g. press@...)
Submitting PRs
18. Forums & Message Boards
Selection of few popular message boards for participation
Creating accounts
Posting threads
Listing website product in Google Base & Bing
19. Local business listing (Google Map)
Submitting website
SEO Reports & Project Updates
20. Bi-Monthly work updates
Monthly search engine ranking report