Benefits of Using a URL Shortener

By: jong | Posted: 12th June 2009


A uniform resource locator or URL is a webpage locator in the internet. If your webpage is located as a sub heading of your website, your URL always displays first your main website address, followed by the subheading title of your current webpage; hence, your URL address becomes longer if your webpage is located further within your website. To shorten URL, URL shortener comes to address that problem.

URL shortener has many benefits for both your personal use, as well as for your online business use. It helps you remember long website address, shortens URL when appropriately required, and conceal your webpage when such condition is beneficial for your purpose. There are many URL shorteners available in the internet today especially that URL shortening is becoming popular in internet marketing like affiliate and social network marketing.

Most URL shorteners convert long webpage address into short URL consisting of a random of letters and numbers. Other URL shorteners allow you to customize your desired URL in such a way that you retain your keyword for that specific webpage; an example of this is www.urlCRUNCHER.com. By retaining your keywords in your URL, targeted audience are more likely to visit your site and easily remember your webpage address for their future visit and referral to friends.
Among the many benefits of URL shorteners are the following: Affiliate link cloaker. Using URL shortener such as www.urlCRUNCHER.com allows you to cloak your affiliate ID when promoting them at social sites like Twitter and Facebook. URL shortener is also beneficial in using Twitter which allows only 140 characters per tweet, thus giving you ample space to briefly describe your webpage. Another benefit of using URL shortener is convenience in sharing your site to friends at social sites, groups, forums, blogs, SMS, and instant messengers.

One of the general concerns about using a URL shortener is that it affects Google ranking and search engine optimization. However, considering that your webpage can be easily promoted through social sites like Twitter and Facebook, and promote them using your cellphone as SMS text messages; your site page rank is greatly improved as you promote them more often with the aid of URL shorteners. Moreover, using URL shortener like www.urlCRUNCHER.com which allows you to customize your link and retain your keywords, your Google page rank is further enhanced and optimized your site among search engines.

URL shortening is becoming popular today because it has many uses for various online activities. With the availability of URL shortener like www.urlCRUNCHER.com, social networking becomes easy by sharing thoughts and ideas found in the webpage; and internet marketing are further enhanced by shortening URL or cloaking affiliate links while retaining your keywords.
Resource Box

www.urlCRUNCHER.com is a free service available for everyone to use for their online activities. It allows users to shorten their long URL and customize them to a shorter URL with their assigned keywords.
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Tags: google, website address, search engine optimization, cloak, affiliate id, network marketing, url address, letters and numbers, uniform resource locator, ample space, shortening, instant messengers, facebook, tweet, twitter