Why TV PSAs are Preferred and Printed are Not
By: Louise | Posted: 04th June 2009
Public service announcements come in different medium. PSAs are advertisements a about specific issue that concerns the public. The announcements are usually presented on TV during commercial breaks, and are often explained by celebrities or other prominent figures in the society.
The important thing to remember about PSAs is that the topic at hand should be something that really needs the attention of the community. Prominent issues that are often the topic of PSAs are mental, physical or emotional health problems. For example, public service announcements that condemn cigarette-smoking or those that gives tips on how to prevent certain kinds of cancer.
However, not all public service announcements should include a celebrity's fancy talk on the issue. Moreover, PSAs do not need to be on TV, or at least it should not be limited to this medium. Non-government organizations that want to create awareness through PSAs could use printed materials to spread their message. Brochure or poster printing can be an effective means of establishing social consciousness. Aside from printing posters or brochures, PSAs can also be printed on newspapers, magazines, books, etc.
Brochure or poster printing is cheaper compared to buying television airtime that will allow the PSA to be shown. In addition, the organization does not have to hire a celebrity endorser and pay for his/her performance, which may cost them a pretty large sum of money. It is the message that the PSA is trying to convey that is important anyway, and not the endorser.
The only problem with printed PSA is that it has very limited audience. Nowadays, the audience prefer a more vibrant and exciting medium like TV. Printed PSAs are easily ignored because the community refuses to read for some reason. The only way that a printed PSA can serve its purpose is to be as attention-grabbing as a televised PSA.
Maybe creating social awareness about the importance of reading is a good issue public service announcements should tackle, don't you think so?About the Author
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Tags: brochure, brochures, sum of money, endorser, poster printing, commercial breaks, printing posters, kinds of cancer, cigarette smoking, psa, government organizations, magazines books, social consciousness, public service announcements, social awareness