Choosing a Good Domain Name
By: Michael Hein | Posted: 29th May 2009
More than half of all new start up businesses in the were started from home using the web. It is crucial that these new organisations start out with the greatest chances for succeeding. To create a succesful brand you should have a web address which portrays both impact and makes a long lasting impression. A great domain is short and snappy, delivers a message, is easy to recall and spell, contains the main keyword for search engines and for real visitors.
The domain name is one of the most vital factors in search rank. Good domain names also ensure your customers can type your domain name into their browser, remember your domain name name and tell others about your services. Keywords are the most important factor in choosing a domain name because they are vital to search engines. You want to include the keywords your customers will use to find your business.
If you want to yield quality hits from the search engines, using your primary keyword as a part of your domain name is vital. There are a number of keyword applications that will help you come up with a term that works best for your domain. One such tool called 'Good Keywords' can be downloaded at no cost and provides a beneficial headstart with search metrics.
Try doing a whois lookup of the top 10 players for any popular keyword. Pay detailed attention to the registration dates. I have seen a lot of evidence which suggests that the more aged a domain name is, the more dominant within the search engines that domain name evolves, it appears to do so regardless of the web host. It seems to suggest that the search engines trust further into domain names that have been registered for 10+ years or more. It is possible to aquire old domain names by making use of a domain name aquisition expert. Older domains are also enticing because they can have history behind them.
I recommend against against aquiring domain names from persons based on their age alone. Some more aged domains are being resold because they have been penalised or have been part of spam schemes and those domains nothing compared to a brand new domain. Many would debate that the old domain would honestly only be of value if it had data and consistent links, but additionally if the content was always at least generally-related.
However, the maturity of the web sites with which a site is linked is not the only factor which affects the ranking of a webpage. There are a dozen of other factors which affect the ranking of a web page in the leading search engines like google. Utilizing the factors in a positive manner sets the successful web site apart from the ones with lower ranking.
A domain name registration typically costs around '10.00 per year per domain. And I advise that you aquire the domain name when you setup your web hosting account. This way you can perform both transactions within the same space.
Unfortunately a fair number of domain service businesses (even if you pay an annual fee for your domain name), make contractual stipulations that prevent you from transferring the name to another domain service companies. The terms of service should be scanned prior to domain name registration.
To conclude this guide I recommend you to spend some extra time getting the best domain name, jumping into a domain name purchase may result in great wasted resources, financial and personal. To succeed in your online battle plan follow the guidance I share here and you will be thankful as long as you remember.
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Tags: search engines, domain names, domain name, web host, metrics, 10 years, lasting impression, search rank, vital factors, headstart