Keyword Research For Article Marketing
By: Mike Horgan | Posted: 18th May 2009
Keywords are important in article marketing, because approximately 70% to 80% of web traffic is generated by search engines. So it is important that you research appropriate keywords and come up with options that people actually look out for when using the search engines.
In order to maximize the search engine optimization of your articles you need to keep track of the traffic ranking of different keywords that you can use to optimize your articles on the Internet. You can research the data on a monthly basis. You also need to keep track of the level of competition that each of these words have for you. Use a spreadsheet to record these findings, instead of relying on your memory for them.
If you are starting a brand new business, then think of all the relevant words that can be used to generate higher traffic to your website. Note them down as soon as you think of them. If your business is about parcel delivery, then hit the search button on this. You will be presented with a host of keywords that have direct relevance to your business. Along with this list, you will be presented with the monthly search hits on these words so that you can compare which one is more popular than the other. You can also put in additional words that you have come up with and see the relevance quotient of it to your business.
Now, in order to estimate the level of competition of your keywords, you need to type them in and search them out. If the main term, like "parcel delivery", has a competition higher than 600,000, then try something like "next day parcel delivery". This might generate a competition as low as 2,500. If this bears direct relevance to your business and the article that you are writing then use it as the keyword. This will cut down on your competition and come up as one of the top search hits on the search engine.
Repeat the same process for every keyword you think is relevant enough to be included in your article marketing strategy , and note down the details of it in your spreadsheet. Compare and consider the best options before using them.
If you don't want to come up with keywords yourself, then you can use free online tools that provide you with suggestions of relevant keywords that you can use to optimize your website on the search engine. After having a list of such suggested keywords you should run a competition search on them on the Internet to be aware of the competition level of those words for you.
Mike Horgan is an Internet Marketer. For more information about article marketing, please visit http://www.articlemarketingsupercharged.com for a free report.This article is free for republishing
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Tags: search engines, search engine optimization, relevance, marketing strategy, new business, web traffic, memory, spreadsheet, search button, article marketing, quotient, relevant words, bears, parcel delivery