Cinema Advertising – Effective Way of Advertising

By: khushiadvertising | Posted: 06th February 2017

Cinema from years has been a catalyst to 'together time' for couples, friend’s

families, and peer groups and hence the involvement of bonding over the

shared experience of a film rates much more than any other entertainment

avenues. This 'Together time' is sometimes hard to find and harder for a

marketer to enter. Cinema provides the most apt state of mind that exists in

no other medium. The audience gets into maximum receptive frame of mind

owing to voluntary surrender to that environment

The number of people paying a visit to the cinema each year has been

tremendously increasing. Since 2008, cinema has seen the total number of

people visiting rising by 24 per cent, with 75 per cent of the adult population

visiting the cinema at least once a year. In 2008, only 64 per cent went to the

cinema, which translates to 7.5 million more people visiting the cinemas this

year than in 2008. With 87 per cent of cinema goers exposed to cinema

advertising, cinema’s appeal is constantly expanding, reaching increasing

number of people, providing a much powerful way for advertisers to reach

audiences.

2015 is just set to be a remarkable year for cinema, with a much huge array of

big screen content ready to satisfy all sorts of audiences. Definitely cinema is

not the biggest thing on the planet, but it does deliver the chance to target the

audience that is harder to reach in a much processed way including the highly

engaged audience that brand’s really want to reach. The opportunity is actually

to investing in enhancing the cinema going experience because the cinema’s

resilience and lasting appeal stays with the audience longer even after the film.

Khushi advertising enhances on screen advertising offering many unique,

targeted as well as innovative advertising opportunities for all types of

businesses. We have a list of cinema halls in India in which we can advertise for

you including all famous cinemas like PVR, Inox, Big Cinemas and much more.

We also do airport advertising for our clients. We ensure that advertisements

made by us divert the viewers to the particular brand ensuring more

awareness among the audience. Our mission is to work ceaselessly with our

clients & help them grow their businesses. We ensure our success by

continuously and reliably satisfying our customers, partners along with our

employees. Trust us for more awareness and we will ensure that your trust will

never be broken.
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