Uk iphone application development

By: Cleo Ross | Posted: 17th June 2011

At this exact moment in time, there are a number of developers in the UK, mainly based in London who are trying to promote iPhone applications and iPhone application creation to other UK companies. Often these things are marketed with little regard for the business owner and the pressure on the firmís future of having a bespoke iPhone app developed. As iPhone app development is a brand new technology, it is this stage in the development of technology, when costly mistakes can be made by those responsible for buying the new technology.

This information gap is commonly found in new industries, e.g. in the environmental industry where many, many businesses have installed solar roofing tiles which donít work, or wind turbines which generate little or no electricity. If you look back through history you will find many, many examples of situations where new technology has been sold, and early adopters of the technology have experienced costly problems. Also, this phenomena can be easily found in the area of website development for example, many businesses in the past spent significantly more more thousands of pounds on paying for websites to be developed which added very little or no benefit to their sales or brand recognition. What is also concerning, is the absolute of profitable thinking that arises when new technology is developed. For example, many, many companies created web pages, and were not given any guidance on how to improve traffic to the homepage, or guidance on converting visitors into buyers.

Frequently it is the same case in the creation of Android apps for businesses. Numerous businesses are purchasing iPhone apps for use by their cleints, with very little thought on how this will effect sales or effect their profit.

Often people get so excited about new technology, and suspend their better judgement whilst looking at a new idea. With a strong marketing department and a expensive website, it is very possible in the iPhone app development sphere, to take significant advantage of this predicament.

What should companies do?

When you are approached with a company someone offering to create an iPhone application for your business, you should ask yourself how your firm will profit from one. If you do purchase an iPhone application to be developed for you, you have to understand how many customers will download it short-term and long-term
You should look on the purchase of this as you would when buying a piece of equipment, i.e. what is the initial cost today, and how much benefit will we obtain from it in the long term in savings or increased more.

Only if the firm promoting the app can prove to you that by spending a certain amount on an iPhone application now, the company take advantage from better turnover, or more customers, should an iPhone app be developed. I would encourage you to discuss the idea of getting applications made with a business partner, family friend or co-worker particularly if you know someone who will have an alternative view to your own. Paying for new technology development, such as an iPhone app can be very exciting. Just make sure that getting an application developed for you, is the right thing long term, as well as short term.
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Tags: judgement, gap, brand recognition, new technology, marketing department, business owner, moment in time, early adopters, phenomena, costly mistakes, exact moment, apps, wind turbines, iphone, roofing tiles, app development