Affordable High & Low Tech Ways on How to Promote Your Music

By: Ethen Smith | Posted: 28th February 2011

There are many ideas for social music marketing. Here are some ways on how to promote your music in simple yet effective ways: Never leave promotion to the other person. Depending on the point of view the label should neither be counted on, nor should the band or publicist be depended upon to do their jobs. It should be accomplished self or it may not get done; Know the niche market(s) or hire/befriend someone who does; Always think of the fans first when making decisions; Start early and pre-promote as it allows time for viral buzz (aka free promotion) to build and ensures to get a larger share of a discretionary spending; Take the time and spend the money to get a great publicist to get free media; Produce great promotional material and send it out early and often. Don’t wait until they need it; Email lists must be the new religion. Make sign up simple and easy to find. Put it visibly on the top half of the front page and watch it grow. Segment the email lists (genre, location) to fight email burnout; Produce and send great e-cards. The best ones get forwarded to others; Make the web site a destination by keeping it updated and including news, giveaways, polls and things to make it worth visiting; Put your promo online in downloadable form for easy access by the media and the fans; Enable and encourage others to do the promo for you. Ask fans to put up flyers and send out emails. Put a poster online as a free downloadable PDF for fans to use; Create, utilize and reward a street team; Talk to people and take informal polls. Survey the audience via email, on the web and at shows; Add a free poll to the web site or blog via http://www.yourfreepoll.com; Get every free listing everywhere possible no matter how obscure or far away. Maintain an extensive “listings” email list and use it; enhance the value of press releases by always attaching a photo or graphic file or a link to one; aggressively seek sponsorships. Big sponsorships are great, but no sponsorship is too small to consider even if its just cross promotion in ads or free give aways; Always think as a brand that needs to be defined, marketed, and protected; Try local cable TV. Some local spots on Fuse or other targeted channels go for as little as $7 each. Check out Spotrunner, dMarc or the local cable company; Try local internet advertising via Google Adsense, Facebook or local web sites; Advertise on internet radio and blogs that serve the market.



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Tags: point of view, niche market, easy access, promotional material, flyers, giveaways, email lists, e cards, free promotion, burnout