Branding A Celebrity Effectively

By: Mark Hudson | Posted: 13th October 2010

Managing the campaigns could be made easier with social media tools that could do the work for you, even when you’re sleeping. By using Twitter services, for instance, that would tweet all through the day, you can sit back and watch the buzz around a celebrity increase even as you’re not typing at your keyboard.

Managing the campaigns is the most essential part of the process of social media management, so this part of your new job is where your focus would be.

Just like with any job, you need to know about the tools you will be making use of in order to utilize them more effectively. There are three main social platforms that would aid a celeb with their social media goals: Twitter, Facebook, and YouTube. Now, these aren’t the only social media tools available, but they are considered to be the most important.

Let's take a brief look at making use of twitter as a social media networking tool which can benefit celebs.

When Twitter was first ushered into the discussion of internet marketing, it wasn’t supposed to be a very helpful tool. After all, how much can you do with just 140 characters? But when you stop to think about it, the world is moving fast and having less space in which to market or to educate is actually a better way of reaching out to web audiences.

You have to think about what you’re going to say, how you are going to say it and how you can maximize the space and although many individuals still aren’t interested in the Twitter revolution, several others are - including celebrities and athletes.

Quickly and succinctly, they can connect with fans and agents about everything from what they had for breakfast to what their next project is.

When you have a limited space in which to work, you have to be clear about what the client wants and how they want to be perceived. Usually called a ‘brand,’ you want to decide (with the help of the celebrity) how they want to be perceived and what kind of Twitter personality they may want on-line.

There are a couple of different types of personalities you may see on the internet via Twitter: The Casual Twitter Celeb, The Marketing Twitter Celeb, The Do-gooder Celeb, The Drama Celeb and The Conversationalist.

The celebrity with whom you work would have to be clear about how you will portray them on the Twitter platform, particularly when you will both be sharing Twitter responsibilities. When one person sounds one way and the other person sounds another way, it could be confusing for fans and it can make people start to doubt the authenticity of the tweets.

Branding a celebrity might sound like a hard task, but they’ve probably already done most of the work for you. Since celebrities have to brand themselves in order to become celebrities, they might already know how they wish to be portrayed on Twitter.

Although it may seem a little complicated it is simply like riding a bike or swimming. After the initial bumps and obstacles you become a master in no time.

Find out how Mark shows social media for celebrities how to find celebrities to work with, what needs to be done and how to expand your business to serving multiple clients at http://www.Celebrity-Famous.com.
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Tags: personality, campaigns, keyboard, buzz, celebrities, new job, platforms, celebrity, media tools, facebook, networking tool, celeb, media management, twitter