The New Look of Advertising
By: Reggie Hobbs | Posted: 01st August 2009
What is Interactive Marketing?
We're all familiar with the popular pay per click advertisements that many eBiz owners employ a very effective tool for driving traffic to your website. But according to Jackie Peters, Chief Creative Officer of http://HeavyBagMedia.Com, the real question is, "once they get [to your site] what is their experience going to be like?"
Peters' company helps many of its clients launch campaigns designed to pull, not push, customers in through a process known as interactive marketing. By engaging your audience with relevant content they can actually experience, you give them a reason to stay once they're there—and a reason to come back. Online gaming, message boards, short videos, mobile content, email and SMS are just a few examples of interactive marketing.
Be Relevant to Your Market -You need to know your customer stand and design your interactive marketing campaign to fit their needs. If you promote Metamucil to a target audience that's more than fifty, online gaming and SMS are probably not your finest advertising bets. On the other hand, if your target customers are adolescents and ‘tweens, those could both be very appealing features.
At hand are basically three keys to interactive marketing: Significance, significance, and significance. The following are truly various realistic examples of using interactive marketing to associate with your audience.
•If you send an e-newsletter, give out your customers a basis to read it—don't simply inform them what you're advertising. Tell on the subject of something they'll concern about. If you promote shot glasses, your customers would probably like to know how to join in the latest drinking game you learned on the holidays. And while they're reading, they'll simply come about to notice the latest products you're offering as well.
•Get creative: Get several admired blogs that is relevant to what you're advertising and
send off samples. Ask them to evaluate it on their blogs.
•With movable content, you're transfering appealing and important messages to opt-in customers' cellular phones and saying, "Hey, we brought this to you." The cellular phone Marketing group (http://mmaGlobal.Com) can provide you with both data on the way mobile phone content is being used and means for getting geared up if you decide to use up that choice in your advertising campaign.
'Branding' States Peters, "A brand is a lot more than a company and a logo… It's a connection between the brand and the audience." Interactive marketing can really confer you a support on making that connection to your audience and engaging them. That's how you
differentiate yourself from every other net store out there. The goal is for your brand to turn out to be a part of your customers' lives—you're on their phones, their computers and within their inboxes. As soon as they think of the type of goods you market, they think of you!
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Tags: email, target audience, relevant content, interactive marketing, pay per click, marketing campaign, advertisements, campaigns, target customers, adolescents, holidays, three keys, glasses, bets, mobile content, metamucil