Personalize Your Relationships with Business Birthday Cards

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For people who are business owners or work in the corporate world, there is one reality in which they are painfully aware, competition is getting tougher every day. After working so hard to build up clientele, the last thing a business needs is to have them stolen by a competitor offering the latest and greatest product or service. For this reason, businesses need to do everything in their power to put a personal touch on their relationship with their clients, and business birthday cards are a simple way of accomplishing this.

Another reality facing todayís corporate world is that employees are not as loyal as they were in years past. Gone are the days when an employee would stick with a company for 20 or 30 years, even if they could make a few bucks more working for someone else. These days, employees are often willing to jump to a competitor for just a little higher salary. Many times, the reason for this is not the money, but because the employee feels underappreciated. When a company sends business birthday cards to their employees, they show their appreciation for the hard work the employee has given and increase the likelihood the employee will stay with the company.


A big side benefit to sending these cards to clients and employees is the free advertising it allows. Companies are always searching for more creative marketing methods to get their brand name and slogan out to the public. Business birthday cards are a perfect way to do it. In addition to the personalized birthday greeting, each card can also be customized with the logo and slogan of the business, so that when they are sent to people for their birthdays, they are also putting the company brand out into the public. This makes it one of the best and most cost effective forms of advertising available.

Many business owners acknowledge the value of sending a birthday card to their client or employee, but they believe they simply donít have the time to go down to the store and look through aisle after aisle until they find the exact birthday card they are looking for. Going to the local printer to have customized greeting cards printed for every client and employee is not a very appealing option either. With most businesses looking closely at their bottom lines, the cost in man hours for these conventional methods of making a customized greeting card are just too much for many companies to justify.


There is a simple way for businesses to acquire the birthday cards they need for their employees and clients without going through all the hassles of print shops and retail greeting card outlets. Many are discovering that online greeting card providers are the solution to this dilemma. Like many other industries, the greeting card business has become more convenient for its customers because of these online outlets. No longer does a business owner need to waste time finding the greeting cards they need.

Today, companies can find virtually any kind of greeting card they want with just a few clicks of the mouse. They can create a custom card with the logo and slogan of the organization, and have the cards delivered directly to their door. Since these online greeting card companies donít have the overhead of a retail store, they can usually offer a very competitive price. With the greater convenience and affordability of custom ordering over the Internet, business birthday cards have become a great solution for companies that want to efficiently and effectively maintain the loyalty of their clients and employees.


Sandy Winslow writes on various subjects, including greeting cards. Business birthday cards are great marketing tools that also maintain employee and customer loyalty, and today it is easier than ever for companies to acquire these cards.

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