Overseas factories overseas to expand overseas M & Construction Machinery Apocalypse - construction

Areas in China's industrial economy driven by rapid development, Chinese enterprises have gradually become an international Construction Machinery Important player in the field. Many business-to-own industry-leading position has been changed from the international leader. Particular lines of business, it is constantly on the road in the international exploration with a more viable option.

In order to better participate in international competition, in addition to actively develop overseas business, the establishment of overseas service outside the system, its own international expansion is also a business focus. Zoomlion Acquisition of the Italian Competition Act (hereinafter referred to CIFA), Sany German investment contract, LIUGONG India's manufacturing facility operations ... ... These cases constitute a new way of business overseas expansion and new ideas. Can probably be summarized as the struggle of the R & D resources, overseas factories and overseas mergers and acquisitions of several major aspects.

R & D resources competing for the meat and potatoes
Chinese engineering machinery enterprises and world-class enterprises, the technology is a common phenomenon as people, is undeniable. With the whole of China construction machinery industry, the competition between Chinese companies have quietly evolved into an international game between enterprises. Equipment imported technology Cooperation The road has become a conventional means, some power companies are gradually through mergers and acquisitions, and other ways to attract international talent itself shrinking the gap between the international giants.

Set up overseas R & D or acquisition-related institutions, overseas Chinese enterprises preferred layout. Xuzhou Construction Machinery Group Chairman Wang said people had to have this reporter, this year they have plans to Europe and the United States M 1-2 overseas research institutions. Back in November 2007, Xuzhou Construction Machinery Group set up by integrating related laboratory research institute, Xu, if the Institute can research organizations and corporate mergers and acquisitions form a good understanding, is expected to work for the company's R & D to create a better platform.

Fukuda Revo Heavy Industry Research Centre of Europe is also a fairly typical case. The research center developed the high-end products to market directly to their counterparts in Europe and the United States, although the enterprise Marketing Effect of view, its main contribution is still focused on the absolute superiority in the field of business??? Agricultural machinery. However, in terms of construction machinery R & D potential of shows can not be underestimated.

The introduction of China's construction machinery industry of advanced technology concepts and foreign R & D capabilities, is to enhance the competitiveness of enterprises themselves the most effective and most convenient means. In addition to M & A research institutions, R & D personnel is also pursuing a number of business objects. Earlier this year, there was a corporate executives said their companies spend millions in foreign mergers and acquisitions, as part of financial resources from the centralized Financial Crisis, some of the decline in the international mining industry magnates of R & D staff in order to lower the cost of larger interests.

Bridgehead factories overseas marketing strategy forward
Equally as good as others because of the reason, before the export of small Chinese engineering machinery products, lack of competitiveness in the international market. With the "Made in China" sign getting louder and louder, and now the situation has been greatly improved. Good products in the domestic production, through the ports and other modes of transport has arrived in the overseas market can not meet the needs of enterprises, so, some companies began to seek the establishment of production bases overseas opportunities.

In this regard, 31 and Liugong and other enterprises can be said to go in the forefront of the industry.

7 8, Liugong Indian plant in India, Indore, Madhya Pradesh opening ceremony held in the city. The plant began construction last year, took a year, invest 20 million U.S. dollars, China and India are currently more than 50 employees, will continue enrollment staff, estimated to produce 3,000 units a year Loader , Will be the Indore region one of the largest foreign investment project. Sany Heavy Industry early in 2007 began the layout of its overseas manufacturing base. First, in early 2007, 60 million U.S. dollars investment in India, construction machinery production base; Subsequently, the same year in September, with the U.S. government signed a memorandum of Georgia, plans to invest 60 million U.S. dollars new construction machinery manufacturing; on January 29 this year, with the German North Wisconsin government signed investment agreements, funding 100 million euros in building 31 Cologne European machinery manufacturing base.



We are high quality suppliers, our products such as china CRI Tester , china 12PSB Test Bench for oversee buyer. To know more, please visits repair test equipment.