Online advertising is using modes of Internet to promote your product or service in the Internet but we see that the web space in Indian market is too fragmented and people are not aware of it much. They draw their own perceptions or presumptions about it. This is causing the Internet Industry and the channel of advertising more "Harm than Good".
Even Small Businesses hop into the bandwagon and without realizing they create mistakes jarring the channel more. The intention behind this write-up was to display what are the mistakes we usually do and how we can rectify upon it.
People who jump into Online industry think a lot can be "Earned through Nothing" as they have heard either through Word of Mouth or in print about ad-words, ad-sense and affiliates etc and get more people/businesses involved. This not only spoils the Functioning of the channel but also the people/businesses involved. It needs strategizing, implementation and re-working consistently. Hence please tread at your risk or even simple hire a "Professional."
The Indian Internet space is scattered a lot. This needs more free force from ISP providers. This causes players/service providers to push extra hard to find, convince, acquire and retain a customer even though they just happen to break-even from it.
They overestimate the market heavily and bank more than their net worth value in the market which makes them succumb to pressure. So be careful when you hear statements like "Rs 350 crore market" next time. It also means that the market has full untapped potential of Rs 350 crore. The way you successfully tap is left on how you strategize and implement it.
Never take a blind risk Of Ignoring players already present in the Industry and try minimizing the "Overlaps" by working on a Unique selling proposition (USP) of yours over your competitor. Never bank on "Big money, Big Pitches" all at once as people in India, Venture capitalists involved like to play safe with their money. We cannot blame them as Indian Internet advertising market is still in its nascent phases.
Entry level barriers are very low and IP (intellectual property) laws in the Internet space are not strong which makes similar service copycats pop up in matter of weeks. The payment getaways have a lot of reinforcement to be done as they are charging too much for online transactions. I definitely feel a goal, SWOT plan has to be worked for both companies and businesses to succeed and position themselves in the Indian online space market.
If we start working on each of these processes with a vision, then definitely we can assure that this mode of advertising will have a lot of traction as the next big advertising channel in India!!
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