New Logo Design Trends for 2011

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Each passing year, numerous fresh companies come into existence with new logo designs. Nonetheless, small businesses must be watchful when they get a logo design. This is because people’s taste and preferences change every now and then. Hence logo design trends are also variable. You will see some designs will be hyped up one year but won’t be famous the other year. Consequently, logo designers have to fine-tune according to the consumer preference for creating the perfect brand identities.
Now it is true that you cannot accurately foresee logo design trends but recent progress in the design trade assist logo designers in designing up-to-the-minute logos. These in-vogue logos will direct the designers in accurate direction of what elements are generally being liked by the business community these days. Keep these trends in mind when you create a logo design:
1. Juvenile
Recently, there has been a general tendency of using childlike figures in logos. Similar to the Hello Kitty and twitter logos, companies now believe that these cute and adorable designs are easily liked by the community at large. Any figure that is childlike and cute is considered to be trustworthy and free from suspicion.

2. Eco-Logos
Eco-logo fashion has been in the scene since recent years. As the industry gets more and more environment conscious, the need for environment friendly logos is on the rise. This trend is for those businesses that want to describe their company as considerate and responsive. These logos employ symbols that represent nature, like plants, trees flowers and animals.
3. Gradients
Gradient trend has been famous for several years now. It is a delicate style that is more fascinating for the public's attention. Linear gradient is mostly employed by designers to exhibit progress and movement. It acts as a visual communication to show that the company is dynamic and active.
4. Loop Effect
Another approach to three dimensional effects is to use the ‘loop effect’ this year. This comprises of interlacing two or more shapes into a recognizable mark. Other variations in this fashion development are the addition of shadows and shades.
5. Blurry:
With the expansion of the competitive world of logo design, designers use eye-catching logo design techniques to stand out. Some decades ago, the blur effect was seen as a very poor quality design. But today, this technique is being used to catch the viewers notice.

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