Network Marketing Is A Pay To Play Business

Suppose you decide to open a dairy store. You find a location, sign a lease and usually pay the first and last month's rent plus a damage deposit upfront. Then you make the necessary alterations on the building's interior and exterior. The racks and furnishings must be purchased along with the latest model point-of-sale cash register. Inventory to stock your shelves must be purchased. Help wanted ads have to be placed in order to hire employees. Well, you get the picture. You've spent a ton of money without seeing your first sale. At this stage of the game, your business is a potential, far from a thriving enterprise.

Why is it, when we talk to new prospects and they question us about the costs involved with our network marketing business are we like shrinking violets?

Better you inform your prospect of all costs upfront rather than trying to skirt or tip toe around the issue. If anything, I usually approximate a slightly higher cost and if there is an auto-ship plan built into my network marketing company, I state that upfront. Prospects that are unwilling to participate in auto-ship will usually be the first to drop out of your business (meaning you have spent a great deal of your time and energy on him/her when you could have spent it on finding better qualified recruits).

Let's face it: why is our network marketing business any less a business than one he or she would set-up themselves? How could they possibly expect to start and run our (or any) business without there being certain ongoing expenses?

Most network marketing businesses have extremely low costs. Perhaps this is why we attract so many people who are willing to call it quits at the slightest "bump in the road". Maybe if our initial costs were high - as is a traditional business - we would attract fewer people into our businesses BUT the ones who did join us would stick with their business as they have more to lose should they decide to quit.

The business that we offer prospects is a system. A system with potential. In order to play, they have to pay.


Andy has been a network marketer for 15+ years. Of late, he has focused on mentoring other network marketers over the internet. For more of Andy's network marketing articles, visit his blog: http://www.AndyAcci.com