Network Marketing Is A Business Of Systems Not A Love Story

You have just received a telephone call from someone who said he obtained your name and telephone number because you filled out some information request form. You do not recall filling out a form but listen to him anyway. Halfway through the conversation he asks you if you would like to speak to one of the top top producers in his company.

Imagine that. You talking to a top money earner. He quickly three-ways in a voice out of mlm land who is even slicker than the person who called you. The big guy briefly chats about how superior their products are to any comparable products in the marketplace. He piques your interest when he discusses great amount of cash you COULD make with their out-of-this-world comp plan. As a matter of fact, he chuckles and says something like you could be making more than he is.

But you will have to sign-up now to properly position yourself near the top in their line of sponsorship or else all bets are off as to your potential fortune.

Here is where you should say stop and do the following three things:
1. Examine their recruiting system.
2. Examine their training system.
3. Examine their compensation system.

Over the past week I have looked at all types of backbone systems (matrix, binary, unilevel, etc.) used by various network marketing / mlm companies Can you make money with any of these systems? Yes. Will you be guaranteed to make a residual income with any one of these? Not without having a recruiting system and training system in place that everyone - you, your downline - can follow to achieve success. (Ray Kroc never laid claim to his restaurants having the best hamburgers. But he had the best systems in place to recruit/hire, educate and train crops and crops of teenagers on how to consistently make McDonald's hamburgers.)

You should be prepared to not join any network marketing business opportunity that does not at least offer a recruiting system (or access to one) that goes beyond the traditional methods of making a list and calling that list. That should be a premonition to you that you are about to enter a business opportunity where you will constantly have to replenish your reps as there is no system in place to retain them and sustain your business.


Bottom line: Systems are the building blocks of any network marketing business.
After you are satisfied that there are the basic recruiting and training systems in place (or you have access to them outside of your primary business opportunity), then you can get confident, fall in love with the proposed venture.


Andy is a recognized online and offline marketing strategist who has recently developed MLM Success Principle as a priceless tool to help any struggling network marketer / MLMer. If you would like to immediately and profitably grow your business get your FREE MLM Success Principle right now.