Mothers of Home Based Business, don't be afraid of marketing globally

Before the Internet the thought of marketing a product to a
foreign country, to people who spoke a foreign language was,
well something that small marketers from home didn't
contemplate very much.

Imagine before the Internet how difficult it would be to
sell a Barbie Doll from Kmart to a buyer in Russia,
Singapore or Eastern Europe.

Just to reach a potential customer with your ad is almost
overwhelming when you think about how you'd try to do it.

Then accept payment in that foreign currency and execute the
rest of the transaction.

Fast forward now to the age of the Internet and suddenly
advertising your Barbie doll to a foreign person in a
foreign country who'll be paying in foreign currency can be
a mere formality.

And it's not just restricted to Barbie Dolls. The sky is the
limit.

The main online companies that make all this possible and
incredibly easy and efficient are google, ebay, paypal, and
yahoo. There are other players like clickbank who can also
help if you're dealing in instantly downloadable products.

Between these five are all the resources and tools you need
to target and push your message further than you ever
thought possible.

Internet Marketing in 2005 is all about niche marketing.
Finding a not so crowded niche that you can hone your skills
and interests to make money online and at home is becoming
more and more popular.

What about creating a niche by targeting a foreign market?

All you need is a friend or acquaintance or someone you pay
on an hourly basis who can speak the language you're
targeting.

Plus, a computer with an operating system that can read and
write in the targeted language. Once you have these two
criteria, you're most of the way there.

Ebay, yahoo and google make it very easy to go global.
For example within your google PPC account you can create
ads in many languages targeting many keywords.

Set up and ad delivery can be done in minutes. Just think,
your ad can be broadcast to the four quarters of the globe,
in a number of foreign languages - in minutes.

If you're marketing a few select products it's easy to get
things automated to the stage where you'll be able to list
items without the help of the native speaker.

Emails can be directed directly or indirectly to your
native speaker for translation and the whole operation can
be streamlined for maximum efficiency.

Because of email the native speaker doesn't even have to be
from your area.

Once you've picked your target country and product(s) you
can do the usual overture keyword search term to check
demand of your idea in that country.

If things work out it's also quite easy to create a
homepage in the foreign language to further enhance sales.
If things don't work out, then you've lost very little.

The real benefit of targeting foreign buyers is that it
allows you to escape the brutal level of competition for
the same products and prices in the domestic market.

If you can source a good product (good profit margin, not
prone to breakage) and communicate your offer to foreign
buyers then consider this niche marketing option.

The great benefit to mothers of this type of marketing is
that you can try a different form of marketing that you can
do quickly and at minimal cost.


(c) copyright 2005. Article can be reprinted so long as it
remains as is with resource box intact.


Miha Thornton
Mothers of Home Based Business Resource Center
Empowering mothers to make money at home

http://www.mothersofhomebasedbusiness.com/