Mobile Application Development Unleashes The Power Of Android

The past 10 years has seen Google develop into the most powerful force online.  With over 3 times as many mobile phones to PC's being sold each year to, Google's position is coming under increasing attack.  The fact that Android is open source offers a unique selling point. Google recognised that the mobile experience on the most part is inferior to the desktop experience due to the restrictions placed on mobile applications developers.  Android is a completely open platform that will allow developers to create applications that call upon the use of any of a handset's core features. Android also aims to give developers the tools to innovate by allowing software to combine information from a variety of sources such as the internet or other mobile device users.The Android operating system aims to bring the experience users enjoy on desktop PCs to the mobile world.Mobile phones operate on a closed system where only software approved by the manufacturer can be installed on phones. Mobile applications developers are usually forced to obtain code-signing certificates, which cost both time and money. With Android, developers will be able to install any application they develop instantly. The reduction in development costs will open up the market to new developers. Since Android's success hinges on how third party developers react to the open system, the more developers able to develop for the system, the better for Google.
The success of Google on the web has made them determined to leverage their empire onto the mobile device.Although smaller screens pose a challenge to advertising space, mobile phones also offer new opportunities, as due to their mobile nature location based advertising can be used to market nearby services to potential customers. All Android devices will be constantly connected to the web to take advantage of location-based services.Despite all of the positives, Android has a number of issues it must overcome to succeed.  The biggest of which has to be the current slow pace at which network providers have adopted their phones.  In 2008 when Google launched its first mobile device on T-mobile, it was widely thought that they would quickly enter into partnership with larger mobile network carriers such as Verizon and AT&T. Their failure to do this has resulted in a slow uptake of Android devices by consumers, as T-Mobile is only the fourth largest carrier in the US.Many of Google's applications will actually take revenue from network providers and hence many of them are very resistant to adopting Android phones. Google Voice is without doubt the best example of this, removing the need for conventional text messaging.This means that there is no need for a Google voice user to have a text-messaging plan with their network since Google Voice offers what is essentially free text messaging.However, there are those designers who are definitely resisting Android. Some designers feel that the an open source mobile operating system threatens their own pre-packaged applications as network operators and users will be able to completely re-customise an Android phone, rendering designers' own applications useless. Take away the applications, take away the brand the designers seem to feel.Some manufacturers fear that the emergence of a mobile operating system without any licensing fees could result in an influx of new designers into the market as license fees act as a barrier to entry to new firms. This will result in a loss of market share for the existing firms.The rise of Android is now in full flow. It has lead to new and innovative [applications Yet, if it is to succeed Android needs the support of more designers and mobile network providers. Just towards the end of 2009, Motorola launched a new Android phone in conjunction with Verizon. Google has the influence and vision to completely revamp the mobile market and with the help of their hardware partners, they are likely to succeed.

As a UK leading mobile application development company, Integrous offer a range of award winning mobile web application development services for Windows Mobile, iPhone application development, Blackberry, Symbian, J2ME and Android platforms.